Senior Programmatic Specialist

Job Description:

Key responsibilities:

• Advanced knowledge of audience segmentation and targeting strategies including first-party data onboarding lookalike modelling and contextual targeting.
• Advanced skills implementing and optimising via DV360 and other DSPs (e.g. The Trade Desk Amazon DSP Adform) and ad servers (e.g. Campaign Manager 360 Magnite Hivestack).
• Familiarity with analytics platforms such as Google Analytics Adobe Analytics or similar for performance tracking and attribution modelling.
• Leads innovation initiatives testing new formats (e.g. CTV audio DOOH) and emerging technologies.
• Develops and maintains playbooks for campaign setup optimization and reporting.
• Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion-based objectives
• Troubleshoots campaigns set up tag management brand safety set up performance and pace fluctuations
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance
• Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
• The trader can select the right KPIs and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
• Maintains an in-depth knowledge of the Programmatic ecosystem keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Educates clients and internal stakeholders on programmatic capabilities trends and performance insights. Responsible for the operational success of accounts ensuring deliverables are met on time and on budget
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Ensures both yourself and the team are skilled up across programmatic platforms i.e. (DV360 Amazon The Trade Desk Adform)
• Working closely with the Senior Management Team to share improvement ideas feedback on team & present results.

Client Service20%

• Managing media brand expectations
• Deadline and Project management
• Strategy guidance and input to drive the business objectives.
• Responsible for the quality of work.
• Attend key client and media brand meetings
• Support and drive the teams in the development of key client growth strategies in line with broader business objectives driving output and agency collaboration

Experience:

• 6 Years : Senior

Location:

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Time Type:

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