Senior Performance Marketing Manager

• Location: Remote (Offshore - Open to Talent in South Africa)
• Employment Type: Full-Time Independent Contractor
• Compensation: $3200-3800
• Reports To: Director of Strategy & Partners
• Timeline: Hiring Immediately
• Hours: Mo-Fr 8AM - 5PM Central US time

The Senior Performance Marketing Manager will own paid customer acquisition across multiple e-commerce brands and client businesses. We are actively reframing this role from a domestic Director level to find an exceptional senior-level offshore growth generalist in South Africa whose technical skill proactive nature and creative muscle match or exceed the highest tier of talent.

Our organization is putting a massive amount of effort toward marketing with the explicit goal of stabilizing and scaling our brand portfolios. You will report directly to our Director of Strategy who acts as the brand architect (handling buyer personas product architecture go-to-market strategy and 5-year plans across online and wholesale channels).

The DoS will hand you a comprehensive brand brief defining product promotions and buyer personas. From there you will be expected to independently architect implement engineer and optimize growth strategies around paid media. We are looking for a true growth generalist with a foundational background in digital advertisingnot a siloed specialist. You must be an independent problem solver who can figure out what you dont know proactively request the right data and act as an engineering tester pulling the right levers to drive revenue.

• Own performance across Meta Google YouTube TikTok CTV and other paid acquisition channels. (Must have deep hands-on experience in the back end of Meta Ads Manager and other core channels).
• Build and manage campaign structures budgets and testing roadmaps.
• Monitor daily performance and optimize campaigns to improve efficiency and profitability.
• Identify scaling opportunities while maintaining target acquisition costs.
• Develop channel-specific growth strategies across multiple brands.
• Own campaign architecture across paid media channels including budget allocation account structure audience strategy campaign objectives and spend splits by channel campaign type audience product and funnel stage.
• Recommend media spend splits across Meta Google TikTok YouTube CTV retargeting prospecting branded search non-branded search shopping and creative testing based on business goals available budget historical performance and margin targets.
• Build campaign plans proactively without requiring leadership to define every campaign audience or budget allocation.
• Translate product launches promotional calendars and revenue goals into clear paid media plans with recommended budgets campaign structures timing and expected outcomes.

• Build reporting dashboards and KPI frameworks.
• Monitor and analyze:
  • ROAS
  • MER
  • CAC
  • AOV
  • LTV
  • Contribution Margin
  • Customer Cohort Performance
• Identify trends and opportunities through rigorous data analysis. Be exceptionally data-driven ensuring you are proactively requesting and looking at the right information.
• Build forecasts and recommend budget allocation strategies.
• Present performance insights and clear measurements up to Nate (Director of Strategy) enabling him to effectively communicate what is and isnt working directly to the clients.

• Flex your creative muscle. We need someone who deeply understands how to be creative with variance combining analytical rigor with strong creative instincts.
• Partner closely with our Creative Production Designer and internal creative team.
• Develop creative testing frameworks and iteration processes.
• Independently write and hand off highly thoughtful tailored creative briefs (including specific copy and graphic needs) to the creative support teams.
• Analyze creative performance identify winning messaging angles and continuously share what is and isnt working so the creative team can adapt dynamically.
• Build systems for continuous creative optimization.
• Collaborate on landing page and offer testing initiatives.

• Work hand-in-hand with AP to ensure that the portfolio websites are thoroughly optimized for conversions.
• Keep a constant proactive eye on user experience independently making conversion rate optimization (CRO) suggestions. (You will have team support to execute and make changes but you are responsible for monitoring and driving these initiatives).
• Partner with internal stakeholders to improve:
  • Customer acquisition efficiency
  • Conversion rate
  • New customer growth
  • Retention performance
  • Product launch performance
• Support both internal brands and client ecommerce businesses to ensure marketing directly drives sales and revenue increases.

• Build repeatable marketing processes and reporting frameworks.
• Improve attribution and measurement capabilities.
• Develop documentation and standard operating procedures.
• Help build the foundation of a world-class performance marketing organization.

• 5 years of experience managing paid media specifically for e-commerce brands.
• True Generalist Background: Deep hands-on technical experience operating within the back end of:
  • Meta Ads Manager
  • Google Ads
  • YouTube Ads
  • TikTok Ads
  • CTV & emerging channels
• Company Profile: Experience working within a smaller firm high-growth startup or internal brand environment. Note: Siloed agency experience where you only managed one specific function (e.g. just Meta or just Google) is not a strong fit.
• Proven experience stabilizing and scaling e-commerce brands through paid acquisition.
• Strong analytical engineering and reporting capabilities.
• Experience managing six-figure monthly advertising budgets (budget is not a limiting factor here for the right strategy).
• Deep understanding of e-commerce metrics profitability and driving tangible revenue.
• Excellent written and verbal English communication skills with the ability to confidently present data to leadership.

• Experience with Shopify brands.
• Experience with consumer products or DTC businesses.
• Experience with attribution platforms such as:
  • Triple Whale
  • Northbeam
  • GA4
  • Hyros
• Experience managing comprehensive creative testing programs.
• Experience operating across multiple brands simultaneously.

• Are the Best of the Best: You have an elite skillset and a desire to heavily impact a growing portfolio.
• Are Highly Proactive: You dont wait for instructions; you see a gap request the data structure the solution and suggest tailored strategies independently.
• Act Like an Engineer: You look at marketing as a series of levers to test optimize and systematically scale.
• Love solving problems with data.
• Think like an owner.
• Are highly organized and process-driven.
• Enjoy both high-level strategy and deep hands-on back-end execution.
• Move quickly have a growth mindset and thrive in fast-paced environments.

• Improving the efficiency stability and profitability of paid acquisition programs across the brand portfolios.
• Building reliable reporting and attribution systems that seamlessly feed insights to the Director of Strategy.
• Establishing repeatable testing frameworks for creatives and landing pages.
• Creating total visibility into marketing performance.
• Helping scale multiple ecommerce businesses through disciplined proactive performance marketing.

• Work directly with founders and senior leadership (including our Director of Strategy).
• Have meaningful ownership autonomy and the backing of an unlimiting budget for high-performing campaigns.
• Help scale multiple high-growth consumer brands.
• Gain exposure to a diverse portfolio of ecommerce businesses.
• Build systems and processes that directly impact company growth.
• Join one of Americas fastest-growing consumer products companies from a fully remote flexible lifestyle.

Required Experience:

Manager