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National Sales Manager

Stratostaff

Job Location:

Durban - South Africa

Monthly Salary: Not provided by the employer

Posted: 17 July 2026 (30+ days ago)

Application Deadline: 8 November 2026

Vacancies: 1 Vacancy

Job Summary

Job Title: National Sales Manager
Department: Sales
Location: South Africa (National)
Employment Type: Permanent
Closing Date: 13 August 2026

About Us

Stratogo is a professional recruitment and workforce solutions company specializing in sourcing and placing top talent across various industries.

Our client a leading FMCG manufacturer is seeking an experienced and results-driven National Sales Manager to lead and direct a high-performing national sales team. Reporting to the Group Executive: Marketing Sales and Export the successful candidate will be responsible for driving national sales strategy commercial growth profitability customer relationships and overall sales performance across the business.
This is an exciting executive-level opportunity for a strategic sales leader with a proven track record in FMCG sales management.

Key Responsibilities

National Sales Strategy & Business Growth

Develop and implement national sales strategies to achieve revenue profitability and market share objectives.
Create and execute short medium and long-term sales plans aligned with business strategy.
Identify new business opportunities routes to market and market expansion initiatives.
Monitor competitor activity and market trends to maintain a competitive advantage.
Drive customer retention and new business acquisition across all regions.

Leadership & Sales Team Management

Lead coach mentor and develop a high-performing national sales team.
Drive a culture of accountability performance and continuous improvement.
Manage recruitment onboarding training succession planning and performance management.
Conduct quarterly regional sales reviews and strategy meetings.
Ensure KPIs and performance agreements are implemented and achieved across all sales teams.

Commercial & Financial Management

Develop annual sales budgets and volume forecasts.
Monitor sales performance profitability and margins against budget.
Analyse pricing strategies market trends and commercial opportunities.
Manage departmental expenditure and ensure effective budget control.
Conduct P&L analysis and provide recommendations to improve profitability.
Evaluate product performance and recommend product range improvements and rationalisation.

Customer & Stakeholder Management

Build and maintain strategic relationships with key customers distributors and stakeholders.
Act as a brand ambassador and represent the business at exhibitions trade shows and customer engagements.
Manage key account relationships and support commercial negotiations.
Act as the escalation point for customer concerns and ensure effective resolution.

Sales Operations & Performance

Monitor national sales activities and ensure execution of business plans.
Prepare monthly forecasts and sales performance reports.
Support marketing initiatives and new product development projects.
Review pricing structures and agency commission agreements.
Ensure sales teams execute promotional activities and commercial initiatives effectively.

Cross-functional Collaboration

Work closely with Marketing Finance Logistics Operations and Key Account teams.
Support annual budgeting and forecasting processes.
Liaise with manufacturing facilities and regional management to ensure alignment between operations and sales objectives.
Drive collaboration across departments to achieve business goals.

Minimum Requirements

Grade 12 (Matric).
University Degree in Sales Marketing Commerce Business Management or a related field.
Minimum 8 years management experience in a senior sales leadership role.
Proven experience within the FMCG sector is essential.
Strong commercial and financial acumen.
Experience with P&L formulation and financial analysis.
Advanced Microsoft Office proficiency with strong Excel skills.
Excellent leadership coaching and people management abilities.
Outstanding organisational and time management skills.
Strong negotiation presentation and communication skills.
Ability to work under pressure and meet demanding deadlines.
Valid drivers licence and willingness to travel nationally.

Skills & Competencies

National Sales Management
FMCG Sales Leadership
Business Development
Strategic Sales Planning
Commercial Acumen
Budget & Financial Management
P&L Analysis
Forecasting & Sales Analytics
Key Account Management
Customer Relationship Management
Market Analysis
Product Portfolio Management
Leadership & Team Development
Negotiation Skills
Presentation Skills
Communication & Stakeholder Management
Decision Making
Strategic Thinking
Problem Solving

What is on Offer

Competitive market-related remuneration package.
Executive leadership opportunity within a leading FMCG organisation.
Opportunity to influence national sales strategy and business growth.
Exposure to executive-level decision-making and strategic projects.
Career growth within a high-performance environment.

How to Apply

Send CV: emailprotected
Please ensure the job title National Sales Manager is reflected in the subject line of your email application.
Please note: Only candidates with extensive FMCG sales leadership experience at a national level will be considered.
Note: If you do not receive a response within three weeks of submitting your application kindly consider your application unsuccessful.

We are committed to locating the ideal job for you so we kindly advise against paying for this service. There are no costs associated with securing employment with us.

Required Experience:

Manager

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