Junior Brand Manager Maize

About Premier FMCG

Premier FMCG is at the heart of South Africas FMCG industry delivering trusted iconic brands across our Bakery Milling Confectionery Home & Personal Care and Culinary divisions. We are driven by innovation collaboration and a high-performance growth culture. We empower our people to strive for excellence ensuring that our products and people make a difference in the everyday lives of our consumers.

Job Purpose

As a Junior Brand Manager you are expected to make a genuine contribution to the organisation. You will be responsible for the success of your appointed brand by actively driving brand growth in terms of brand equity value market share weighted distribution revenue and this role you will need to exhibit leadership and stakeholder management qualities with a solid business acumen to ensure that you develop and implement an exceptional brand strategy and plan that translates into tangible results with alignment from the key stakeholders within the organisation. A core part of the deliverable is the management and alignment of agencies in terms of development and execution of communication campaigns innovation activations promotions shopper strategies and digital initiatives to ensure all marketing elements are delivered in a seamless 360 degree manner. You will need to be able to handle multiple projects simultaneously and have the ability to work independently (as a brand leader) or as part of a team. You are expected to use your creativity problem solving skills express ideas and execute tasks that make a real contribution to the organisation and its mission.

Role and Responsibilities

• Manage and execute brand strategies to achieve business objectives such as brand equity revenue growth and market share.
• Conducts market research competitor analysis and consumer insights to inform a brand strategy and plan to increase market share and maximise profitability within the context of utilising internal and external analysis as well as competitor consumer and industry trend insights.
• Ensure that brand positioning and the communication platform resonates with the identified target market to deliver aligned and impactful marketing campaigns promotions activations digital and social executions as well as innovation.
• Lead execution of marketing campaigns product launches key projects and brand initiatives.
• Collaborate with cross-functional teams to ensure project objectives are met on time and within budget.
• Manage project timelines milestones and deliverables to ensure successful outcomes.
• Assist in shopper plan development and support execution in conjunction with the shopper team to ensure that weighted distribution share of shelf and new launches are optimised.
• Ensure ongoing business sustainability profit maximization and growth using a combination of business market competitor and consumer insights (desktop research in-trade observation social media commentary market research where necessary) to drive long term strategy as well as short-term tactics where risk has been identified.
• Highlight opportunities and risk to various organisational stakeholders creating business cases for new projects action plans and implementation of tactics where necessary.
• Engage and collaborate with internal stakeholders including marketing sales CI teams etc. to ensure alignment and execution.
• Build relationships with external partners agencies and suppliers to support project execution and collaboration.
• Communicate project updates challenges and successes to stakeholders and seek feedback for continuous improvement.
• Analyze the financial performance of brand activities and identifying opportunities for cost optimization.
• Lead budget planning and tracking for brand initiatives and marketing campaigns
• Contribute to ROI analysis for marketing investments and provide insights for future budget allocations.

WHAT YOU WILL BE MEASURED ON:
Brand Revenue (Against Budget and Growth vs. PY)
Brand Profit / MC% (Against Budget and Growth vs. PY)
Brand Value and Volume Market Share (Against Target and Growth vs. PY)
Weighted and Numeric Distribution (Growth vs. PY)
Budget Management
Ability to show initiative and problem solve
Ability to introduce fresh ideas
Impact on team and team feedback (marketing sales finance factory / operations)