Category Manager

CATEGORY CAPTAINCY & CUSTOMER CONSULTANT

Establish and maintain strong partnerships with Red Bull Sales Leaders National Account teams and key Retail Partners to support strategic category management planning.

Act as the partner of choice for category expertise building category captaincy credentials with priority retail customers.

Use deep customer shopper and category knowledge to influence customer business planning and support joint business plan development.

Lead category conversations with National Accounts and Retail Partners providing insight-led recommendations that support both retailer and Red Bull business objectives.

Develop strategic customer category management plans aligned to the customers commercial goals shopper needs and overall category growth opportunities.

Translate insights into clear actionable recommendations for the sales team identifying opportunities for Red Bull to drive category growth improve execution and increase in-store impact.

Educate and enable the sales team to understand and capitalise on category opportunities through tools presentations and ongoing support.

THE IN-STORE SALES DRIVER 

Lead the development and implementation of category growth initiatives with retail customers focusing on in-store execution and shopper conversion.

Present Red Bulls category credentials and recommendations to key development retailers in a credible compelling and commercially relevant way.

Provide best-in-class Category Management solutions across:

SKU optimisation optimum product mix

Development of effective pricing/merchandising principles 

Proper shelf position

Shopper insights and recommendation

THE CATEGORY EXPERT

Analyse multiple data sources to build a deep and credible understanding of the Energy & Beverage category shopper behaviour market dynamics and retail performance.

Use Nielsen syndicated scanning data shopper loyalty data market demographics global and local shopper insights and retailer data to generate recommendations for category reviews.

Develop and deliver regular category reviews strategic plans and growth recommendations for retail partners.

Partner with Retail Partners to develop review and manage planograms for the Energy & Beverage category.

Ensure close collaboration with Sales Teams so category tools planograms and recommendations are accessible actionable and effectively implemented.

Conduct shopper research studies based on the needs of the sales team retail customers and key business priorities.

Track market trends competitor activity innovation pricing promotions and shopper behaviour to identify risks and opportunities.

Act as the internal subject matter expert for the category sharing relevant insights and recommendations across the wider business.

KEY RESULTS AND DELIVERABLES 

Develop implement and track category initiatives providing regular performance feedback and recommendations to customers and internal stakeholders.

Deliver measurable gains for the Energy category and Red Bull across shelving merchandising range distribution pricing and promotional execution.

Track results risks and opportunities on a monthly basis with customers and the Red Bull Sales Team ensuring clear actions are identified and followed through.

Drive innovative and insight-led solutions that unlock category growth while partnering with Sales to support customer engagement and in-store execution.

Deliver high-quality category reviews presentations and recommendations that influence customer decision-making and support joint business planning.

Ensure category tools insights and recommendations are easily accessible to Sales Teams and retail partners to drive execution and commercial impact.

Qualifications :

Bachelors degree in Business Marketing Commerce Economics Data Analytics or a related field.

Minimum 5 years experience in Off-Premise Sales Category Development Category Management Key Account Management or a related FMCG role.

Strong analytical capability with the ability to interpret multiple complex data sources and translate them into clear meaningful and actionable insights.

Experience working with syndicated data sources such as Nielsen and/or IRI shopper metrics loyalty data and customer performance data.

Strong understanding of category management principles including range space pricing promotions merchandising shopper behaviour and in-store execution.

Customer-facing experience with the ability to confidently present to influence and negotiate with senior stakeholders and key retail partners.

Familiarity with planogram software such as JDA and strong proficiency in Microsoft Office particularly Excel and PowerPoint.

Strong project management planning organisational communication and stakeholder management skills.

Self-motivated commercially minded and detail-oriented with a proactive approach to identifying opportunities and driving category growth.

Willingness to travel (up to 25% of the time) to work with retail partners attend customer meetings and support market execution.

Additional Information :

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application. 

Remote Work :

No

Employment Type :

Full-time