Specialty Care Launch Lead

The Specialty Care Launch Lead International is responsible for launch readiness and cross-regional pre-launch activities across the International region with a clear focus on accelerating appropriate patient identification and uptake in alignment with Sobis mission to improve the lives of people living with FSC/sTGH. You will drive cross-functional execution across Commercial Medical and Market Access as well as external partners to enable timely and compliant adoption of diagnostic pathways and pre-launch engagement. You will establish scalable frameworks digital engagement approaches AI-enabled insights and performance metrics that translate scientific insights into actionable planswhile upholding high ethical standards data privacy compliance and patient-centricity.

Key responsibilities

• Lead end-to-end International launch planning and executionfrom disease awareness to patient identification referral and appropriate next stepsadapting to country-specific requirements.
• Identify key barriers and risks to launch success design mitigation plans and track impact across markets.
• Develop stakeholder segmentation and engagement strategies across HCPs payers and patient organisations ensuring fair-balanced compliant materials and interactions.
• Partner closely with Medical Affairs to align scientific narrative medical education and data-generation priorities; capture and synthesise field insights to refine strategy and tactics.
• Collaborate with Market Access to shape evidence needs and value messaging that support reimbursement and (where relevant) funding of diagnostic services.
• Enable affiliates/partners through launch toolkits capability building training and readiness milestones; ensure consistent measurement and ways of working.
• Define and run KPIs and dashboards (e.g. diagnostic access time-to-diagnosis referral conversion stakeholder reach/engagement quality) and drive continuous improvement.
• Drive the development and deployment of digital launch enablers including omnichannel engagement plans modular content CRM/Veeva-enabled field execution marketing automation and virtual/hybrid education formats.
• Use data analytics and compliant AI-enabled tools to improve launch planning stakeholder segmentation insight synthesis content personalisation and performance optimisation across markets.
• Manage external vendors/partners delivering cross-regional programmes and disease awareness initiatives; ensure cost-effective high-quality and compliant execution.
• Operate within all applicable laws industry codes and Sobi policies maintaining strong integrity data privacy and non-promotional conduct.

Qualifications :

• 8 years of commercial and launch experience (local and international/global) ideally in metabolic and/or dyslipidaemia disease areas.
• Demonstrated track record of international launch planning and execution in a matrix environment.
• Experience building patient identification and referral approaches (e.g. diagnostic pathway development disease awareness programmes field enablement).
• Strong stakeholder management and cross-functional collaboration; ability to translate scientific insights into actionable plans and measurable outcomes.
• Excellent communication skills and scientific literacy; confident working with Medical Affairs and external experts.
• Confident day-to-day user of enterprise AI productivity tools Microsoft 365 Copilot (across Word Excel PowerPoint Outlook Teams) able to translate that fluency into faster better team output.
• Comfortable reading and acting on commercial dashboards (Power BI or equivalent) and standard analytics outputs (segmentation performance KPIs omnichannel engagement metrics).
• Ability to scope digital and AI use cases translating commercial needs into deliverable compliant solutions and governing the work end-to-end.
• Fluent English; additional languages are an advantage.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Yes

Employment Type :

Full-time