Sales & Marketing Manager Migraine (Romania)

The Sales & Marketing Manager Migraine owns the end-to-end commercial strategy and execution of the Migraine business leading the in-field team and building an integrated OOP ecosystem across pharmacies HCPs digital channels and patients. The role combines people leadership brand strategy commercial partnership development and P&L accountability to accelerate patient access and sustainable business growth.
 

Key Responsibilities:

1. Commercial Strategy & Business Ownership
Own the Migraine commercial strategy and business performance translating brand ambition into clear priorities and execution plans.
Lead the OOP go-to-market strategy with strong focus on patient access demand generation conversion and sustainable growth.
Own key business KPIs including sales market share OOP penetration patient activation pharmacy coverage and productivity.
Continuously identify growth opportunities and adapt resource allocation based on market dynamics and performance.

2. In-Field Team Leadership
Directly lead coach and develop the Migraine Product Specialist field team setting clear objectives territories KPIs and performance expectations.
Translate national strategy into simple and actionable field priorities across pharmacies and relevant HCP stakeholders.
Conduct regular field coaching performance reviews and business planning to drive execution excellence.
Build a high-performance agile and entrepreneurial culture focused on accountability and customer/patient impact.

3. Pharmacy Strategy & Commercial Partnerships
Own the strategic approach to pharmacy chains and key pharmacy accounts as a critical component of the OOP business model.
Lead the framework for commercial agreements and strategic partnerships with pharmacies working cross-functionally with Finance Legal/Compliance and other relevant functions.
Define pharmacy segmentation targeting activation standards and KPIs.
Ensure strong product availability appropriate distribution and execution of agreed commercial initiatives.
Monitor sell-in/sell-out availability activation and account productivity identifying opportunities to improve OOP conversion.

4. Integrated Marketing & Omnichannel Execution
Develop and execute the annual Migraine Brand Plan integrating field digital pharmacy HCP and patient-facing strategies where permitted.
Design an integrated customer journey connecting patients pharmacists GPs neurologists and migraine specialists.
Lead omnichannel execution and ensure consistency of messaging and customer experience across touchpoints.
Use data CRM insights and market intelligence to continuously optimize segmentation targeting and channel mix.

5. Patient Journey & Market Development
Develop a deep understanding of the migraine patient journey and identify barriers from symptom recognition consultation prescription pharmacy treatment initiation/continuation.
Lead initiatives that improve migraine awareness patient activation and appropriate linkage to healthcare professionals.
Identify and address potential prescription-to-purchase leakage particularly around availability affordability and pharmacy readiness.
Translate insights from patients pharmacies and HCPs into actionable commercial opportunities.

6. Cross-Functional & Financial Leadership
Lead cross-functional alignment across Sales Marketing Medical Market Access Finance Supply Digital and Legal/Compliance.
Own commercial forecasting budget allocation and ROI assessment ensuring resources are directed toward the highest-impact activities.
Ensure supply and demand planning supports the OOP growth ambition and pharmacy strategy.
Maintain execution fully aligned with applicable regulations industry codes and company compliance standards.
Role model the AbbVie Ways of Working.

Qualifications :

• Bachelors degree (health science related field preferred)
• Commercial experience within pharmaceutical/healthcare industry understands segmentation positioning customer journeys and demand generation
• People leadership can transform strategy into field behaviour and develop a strong specialist team
• Entrepreneurial and growth mindset comfortable building a new market and adapting quickly based on insights rather than waiting for an established playbook.
• Pharmacy and customer partnership capability - able to think about pharmacies as strategic business partners and patient access stakeholders
• Data driven decision making uses sales market CRM and pharmacy data to identify opportunities prioritize accounts and continuously optimize execution.
• Marketing excellence able to build segmentation targeting positioning customer journeys brand plans and activation strategies and translate them into execution.
• Digital mindset integrates face to face digital CRM remote engagement and patient activation.
• Knowledge of primary care and specialty care areas preferred
• Competent in flexing leadership & communication style
• Strong data literacy & analysis skillset

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time