AI Content Marketing Specialist
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Job Summary
About PlacidWay
PlacidWay is a global medical tourism marketplace connecting patients with trusted hospitals clinics and healthcare providers across more than 60 countries. We help patients make informed healthcare decisions by providing reliable medical information treatment options provider comparisons and personalized healthcare guidance.
We are seeking an AI Content Marketing Specialist who combines content creation SEO expertise and AI tools to develop high-quality search-optimized content. The ideal candidate understands modern search behavior AI-driven content workflows and how to create valuable content that improves visibility engagement and brand authority.
Key Responsibilities
- Create and optimize website content blogs landing pages guides FAQs and marketing materials using AI-assisted workflows.
- Use AI tools such as ChatGPT Gemini Claude and other platforms for research content planning optimization and automation.
- Conduct keyword research competitor analysis and content audits to improve organic performance.
- Optimize content for search engines AI search platforms and user intent.
- Ensure content follows SEO best practices including keyword optimization internal linking metadata and content structure.
- Review and improve AI-generated content for accuracy quality readability and brand consistency.
- Track content performance using tools like Google Search Console Google Analytics and SEO platforms.
Required Skills & Qualifications
- 2 years of experience in content marketing SEO digital marketing or related fields.
- Strong writing editing and research skills.
- Experience using AI tools for content creation and marketing.
- Understanding of SEO keyword research and search intent.
- Ability to create engaging accurate and user-focused content.
- Familiarity with analytics and SEO tools.
Preferred Skills
- Experience with AI content optimization and prompt engineering.
- Knowledge of E-E-A-T principles and AI search optimization.
- Basic HTML/CMS knowledge.
- Experience with healthcare technology or other expertise-driven industries is a plus.
Key Performance Areas
- Growth in organic traffic and keyword rankings.
- Improved content quality and search visibility.
- Efficient AI-powered content workflows.
- Increased user engagement and website authority.
