This is a remote position.
UGC / Influencer Manager (Creative Scale Brand Trust Layer)
Core Role:
Build and scale a structured UGC influencer system to improve brand trust diversify creative output and reduce over-reliance on AI-generated ads.
Context / Problem to Solve:
- Currently 8090% of creatives are AI-based.
- This creates:
- Potential sustainability risks (platform rejections fatigue).
- Weaker brand trust and recognition.
- UGC pipeline is manual and limited (no systems tools or scale).
Goal:
Shift toward a balanced creative ecosystem (50% UGC / 50% AI) while increasing overall creative volume and speed.
Key Responsibilities:
- Build a scalable UGC pipeline (creators influencers affiliates).
- Improve and manage current UGC workflow (UGC coordinator reports into this role).
- Transition sourcing from manual outreach tool-driven / systemized approach.
- Develop a reliable creator network for consistent content output.
- Coordinate with CS team to ensure fast script creator asset turnaround.
- Ensure UGC content is:
- Aligned with performance angles.
- Usable for paid ads (not just organic content).
- Increase speed of execution (faster turnaround from concept to asset).
- Work with media buyers CS to feed high-performing UGC into paid channels.
- Test different creator types formats and hooks for scalability.
Qualifications:
- Strong experience in UGC influencer marketing or affiliate systems.
- Familiar with creator sourcing tools CRMs or automation workflows.
- Understands how to produce UGC that converts (direct response not just aesthetic).
- Experience managing creator relationships and deliverables at scale.
- Ability to build and optimize systems not just execute manually.
- Strong sense of content quality hooks and messaging.
- Comfortable working cross-functionally with CS and media buying teams.
- Bonus: Experience in affiliate programs or PR partnerships.
Objective:
Build a UGC engine that:
- Balances AI-heavy creative output.
- Improves brand trust and authenticity.
- Increases creative volume and speed.
- Directly contributes to better ad performance and scalable spend.
This is a remote position. UGC / Influencer Manager (Creative Scale Brand Trust Layer) Core Role: Build and scale a structured UGC influencer system to improve brand trust diversify creative output and reduce over-reliance on AI-generated ads. Context / Problem to Solve: C...
This is a remote position.
UGC / Influencer Manager (Creative Scale Brand Trust Layer)
Core Role:
Build and scale a structured UGC influencer system to improve brand trust diversify creative output and reduce over-reliance on AI-generated ads.
Context / Problem to Solve:
- Currently 8090% of creatives are AI-based.
- This creates:
- Potential sustainability risks (platform rejections fatigue).
- Weaker brand trust and recognition.
- UGC pipeline is manual and limited (no systems tools or scale).
Goal:
Shift toward a balanced creative ecosystem (50% UGC / 50% AI) while increasing overall creative volume and speed.
Key Responsibilities:
- Build a scalable UGC pipeline (creators influencers affiliates).
- Improve and manage current UGC workflow (UGC coordinator reports into this role).
- Transition sourcing from manual outreach tool-driven / systemized approach.
- Develop a reliable creator network for consistent content output.
- Coordinate with CS team to ensure fast script creator asset turnaround.
- Ensure UGC content is:
- Aligned with performance angles.
- Usable for paid ads (not just organic content).
- Increase speed of execution (faster turnaround from concept to asset).
- Work with media buyers CS to feed high-performing UGC into paid channels.
- Test different creator types formats and hooks for scalability.
Qualifications:
- Strong experience in UGC influencer marketing or affiliate systems.
- Familiar with creator sourcing tools CRMs or automation workflows.
- Understands how to produce UGC that converts (direct response not just aesthetic).
- Experience managing creator relationships and deliverables at scale.
- Ability to build and optimize systems not just execute manually.
- Strong sense of content quality hooks and messaging.
- Comfortable working cross-functionally with CS and media buying teams.
- Bonus: Experience in affiliate programs or PR partnerships.
Objective:
Build a UGC engine that:
- Balances AI-heavy creative output.
- Improves brand trust and authenticity.
- Increases creative volume and speed.
- Directly contributes to better ad performance and scalable spend.
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