Manager Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Manager of the Programmatic Business Unit (PB) leads a team specialized on programmatic marketing activation for a portfolio of WPP Media Agencys clients and ensure best in class media buying and delivery to meet and optimize campaign KPIs.

Skills and Experience

INDIVIDUAL RESPONSIBILITIES
Solid understanding of Programmatic Buying including DSPs/SSPs RTB ad-exchanges DMPs audience targeting.
Able to strategize optimize and deliver on clients programmatic KPIs such as CPL CPA CPM & App install
Ensure quality campaign delivery is performed as per agreed timeline and SLA
Support Campaign Delivery team on the campaign brief solution and development of tactical response via media schedule
Undertake the campaign set up process for all Programmatic campaigns within the clients portfolio troubleshoot any tracking and discrepancy queries and ensure campaigns are activated with accuracy and following best practices
Monitor the success of Programmatic campaigns through media analytics KPIs and dashboards
Be accountable for the ongoing management of campaign budgets and daily spend levels bid strategies and constant monitoring of tracking to performance goals
Identify performance trends across client accounts and implement appropriate account optimization based on the insights generated
Analyze ongoing results to identify campaign trends key insights and provide thoughtful recommendations to ensure we meet and exceed client goals
Demonstrate innovative ideas which support business growth
Demonstrate an understanding of strong fundamentals of Brand Safety Viewability and Ad Fraud
Share and nurture expertise on various types of Programmatic deals
Build a great working relationship with the PBU team and WPP Media Agencies operating seamlessly together to deliver success for our clients across the briefing booking set up optimization and reporting processes
Any other project or tasks as assigned from time to time

GROUP RESPONSIBILITIES
Ensure teams understanding of clients brand WPP Media Agencys deliverables and campaign KPIs.
Ensure team understanding of media behaviors and how the target audience interacts with programmatic touchpoints
Proactively identify opportunities to improve and enhance clients campaigns and advise WPP Media Agencies accordingly
Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
Proactively address and when needed escalate any issue that compromises the quality and timeliness of deliverables
Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise
Work collaboratively across stakeholders to ensure value to clients
Conduct quality control and assurance of own and team workflow before handling it over to another party
Ensure understanding and compliance of all WPP Media policies and procedures
Organize and drive knowledge share and understanding of new trends channels and technologies across programmatic activation

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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While we appreciate all applications received only those candidates selected for an interview will be contacted.

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