Presales GTM Content & Enablement Lead Consultant L3

Role Summary:-
GTM Content & Enablement Manager:
Own the development and lifecycle of GTM content (pitch decks battlecards case studies product one-pagers playbooks etc.).
Organize enablement programs that onboard train and continually upskill sales and customer-facing teams.
Measure content usage program adoption and impact on pipeline and revenue iterating based on data.
Key Responsibilities
1. GTM Content Strategy & Creation
Create and manage high-impact GTM assets such as:
Sales decks discovery guides demos scripts
Persona- and industry-specific messaging and one-pagers
Competitive battlecards and objection-handling guides
Playbooks for prospecting qualification expansion and renewals
Case studies success stories and ROI/value frameworks
Ensure content is:
Consistent with brand messaging and positioning
Easily discoverable and structured for use by teams in SharePoint
Aligned to buyer journey stages (awareness consideration decision expansion)
2. Sales & GTM Enablement Programs
Coordinate ongoing enablement:
o Regular Teams sessions and webinars
o Plan enablement for new products/features packaging or pricing changes.
Use LMS sales enablement platforms and collaboration tools to deliver and track training.
3. Systems Tools & Content Management
Use SharePoint to store and update content
Ensure all GTM content is:
o Current accurate and easily searchable
o Mapped to sales stages personas verticals and product lines

4. Analytics Reporting & Continuous Improvement
Define and track enablement KPIs such as:
Content usage & engagement (views shares time spent)
Use both quantitative and qualitative data to:
o Prioritize new content and programs
o Retire low-value assets
o Iterate training and playbooks
Provide regular reporting and insights to leadership on: Whats working whats not and where the GTM team needs support; Recommended adjustments to GTM motions based on field feedback and performance.
Required Qualifications
Experience:
Sales Enablement Product Marketing Sales Operations or related GTM roles preferably in B2B SaaS / technology.
First experience in project management skills able to manage multiple stakeholders and deadlines.
SAP Knowledge
GTM & Sales Knowledge:
Strong understanding of B2B sales processes buyer journeys and sales methodologies is a plus
Content & Communication:
Demonstrated ability to create high-quality field-ready content: decks playbooks messaging frameworks.
Excellent written and verbal communication skills; able to distil complex product/technical concepts into clear customer value stories is a must
Tools & data
Ability to analyse performance data and translate findings into actions.
Strong project management skills able to manage multiple stakeholders and deadlines.

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