PR Manager Clothing Brand

PR Manager Clothing Brand

Office location: Gulberg blue mall

Office timings: 10 AM to 6 PM Monday to Saturday

Experience: 25 years in PR brand communications fashion lifestyle or media.
Qualification: Bachelors degree in Marketing PR Communications Media or relevant field preferred.
Salary: PKR month depending on experience and skill set.
Employment: Full-Time

Key Responsibilities

• Develop and execute PR strategies and campaigns to strengthen brand visibility and reputation.
• Build and maintain relationships with media influencers celebrities bloggers stylists and industry contacts.
• Coordinate press releases media coverage interviews features and brand stories.
• Plan and manage brand events launches influencer activities and PR activations.
• Identify relevant fashion lifestyle and media opportunities for brand exposure.
• Manage influencer and media collaborations in coordination with the marketing team.
• Develop compelling brand messaging press briefs PR content and communication materials.
• Ensure all PR media influencer and public-facing communication consistently reflects the brand persona brand DNA identity values tone of voice and overall positioning.
• Ensure the brand maintains a consistent image and perception across all communication channels and public touchpoints.
• Monitor brand mentions media coverage and overall public perception.
• Handle PR communication during campaigns launches and potential reputation-related situations.
• Coordinate with marketing content creative and management teams to ensure consistent brand communication.
• Track PR campaign performance and prepare media/influencer coverage reports.Key Requirements

• Strong communication networking negotiation and relationship-management skills.
• Established contacts with fashion media influencers bloggers and relevant industry personalities will be a strong advantage.
• Strong understanding of fashion lifestyle social media and current trends.
• Ability to manage multiple PR campaigns and events simultaneously.
• Excellent written and verbal communication skills.
• Strong presentation and interpersonal skills.
• Proactive creative and well-connected personality.

Previous experience with a fashion/clothing brand is preferred