Performance Marketing Specialist

Performance Marketing Specialist (PPC)

Office Location: Navy Commercial Plaza Street 2 No:73 Block D Naval Anchorage Islamabad

Timing: 6PM to 3AM Monday To Friday

Salary: 200k

About the role

Were an ecommerce business selling packaging supplies across a large fast-moving catalog. Were looking for a hands-on PPC Specialist to independently own and scale our paid search and Shopping program. This is a sole-contributor role youll be the person running paid end to end with no team beneath you and no one to hand execution off to. Youll report to your manager but the day-to-day building optimizing and troubleshooting is all yours. We want a builder and a doer whos happiest in the account not someone looking to manage people.

What youll own

• Plan build and optimize Google Search Shopping and Performance Max campaigns against ROAS and revenue targets entirely on your own
  
  

• Own the Google Merchant Center feed end to end disapprovals title/attribute/image optimization and structuring the feed to maximize Shopping visibility across our catalog
  
  

• Manage bids budgets and pacing daily; reallocate spend toward top-performing products and categories
  
  

• Run keyword research build negative keyword lists and continuously refine account structure
  
  

• Design and execute A/B tests on ad copy bidding and campaign structure
  
  

• Maintain conversion tracking (GA4 Google Ads conversions) and resolve discrepancies yourself
  
  

• Analyze performance and report weekly/monthly on spend ROAS CPA and growth opportunities
  
  

• Stay current on Google Ads and Shopping changes and adapt fast
  
  

What youll bring

• 3 years hands-on managing Google Ads with a meaningful Shopping/ecommerce component
  
  

• A track record of running accounts solo and hitting ROAS/CPA targets without a team backing you up
  
  

• Working knowledge of Google Merchant Center and product feed management
  
  

• Comfort with GA4 and conversion tracking fundamentals
  
  

• Strong Excel/Sheets skills and real comfort with data
  
  

• Self-directed and resourceful you diagnose and fix problems on your own
  
  

• Sharp attention to detail; you catch the small stuff
  
  

• Google Ads certification a plus
  
  

Nice to have

• Experience with a high-SKU / large-catalog account
  
  

• Feed management tools (e.g. Feedonomics DataFeedWatch) or a strong feed-rules mindset
  
  

• B2B or industrial/supplies ecommerce background
  
  

• Exposure to Amazon Ads
  
  

Work Location: Onsite ISB