Performance Marketing Executive

Job Overview:

People Perfectis looking fora Performance Marketing Executive for its Prestigious Multinational Consumer Electronics client. This role will be responsible for managing full-funnel performance marketing across paidmedia website conversion optimization tracking infrastructure and reporting with a strong focus on revenue growthROAS and customer is a high-impact individual contributor role that will play a key part in building performance marketing capabilityfor the business working closely with internal stakeholders regional teams and external agency partners.

Job Responsibilities:

• Develop and execute performance marketing strategies across Google Ads Meta Ads TikTok Ads and other digital acquisition channels.
• Manage and optimize Search Shopping Performance Max Display Remarketing Dynamic Product Ads and conversion-focused campaigns.
• Drive e-commerce growth by improving website sales ROAS CAC conversion rates and customer journey.
• Develop first-party data strategies for CRM audience segmentation remarketing and customer lifecycle marketing.
• Manage Google Merchant Center product catalogs dynamic product feeds and shopping campaigns.
• Ensure accurate tracking and attribution using Google Tag Manager GA4 Meta Pixel Conversion API and Enhanced Conversions.
• Support website optimization through landing page improvements product updates basic HTML/CSS changes and conversion-focused UI/UX enhancements.
• Build performance dashboards analyze campaign results and provide actionable insights to drive business growth.
• Work closely with media agencies and collaborate with Sales E-commerce Product and Regional Marketing teams to achieve commercial objectives.
• Utilize reporting and analytics tools such as Looker Studio Power BI or Tableau to monitor and improve marketing performance.

Qualification & Experience:

• 46 years of experience in performance marketing digital media buying and e-commerce growth.
• Hands-on expertise in Google Ads Meta Ads TikTok Ads Google Shopping and paid media campaigns.
• Experience managing direct-to-consumer (D2C) e-commerce performance.
• Strong knowledge of GA4 GTM Meta Pixel Conversion API Merchant Center and marketing analytics.
• Basic understanding of HTML CSS and website content implementation.
• Strong analytical stakeholder management and cross-functional collaboration skills with the ability to drive performance and business growth.

Location: Lahore