Performance Marketer

Experience: 23 Years
Location: Gulberg 3 Lahore
Work Mode: On-site Full-time

We are looking for a driven and analyticalPerformance Marketer/User Acquisition Specialist to drive the growth of our mobile games portfolio. The ideal candidate will be responsible for managing optimizing and analyzing paid user acquisition campaigns across multiple advertising platforms while identifying opportunities to improve acquisition efficiency creative performance and overall campaign ROI.

• Manage and optimize daily User Acquisition (UA) campaigns across platforms such as Google Ads Mintegral AppLovin and other paid channels.

• Monitor and analyze key performance metrics including Spend CPI ROAS CTR CVR Retention and LTV to evaluate campaign performance.

• Handle campaign setup budget allocation bid adjustments targeting and ongoing optimization.

• Analyze campaign performance and proactively identify opportunities to improve user acquisition efficiency scalability and ROI.

• Monitor ad creative performance and identify winning underperforming and high-potential creatives.

• Work closely with the Creative Team to define and communicate creative requirements based on campaign performance and user insights.

• Plan and execute A/B tests across creatives campaigns audiences and other campaign variables.

• Analyze testing results and implement learnings to improve campaign performance.

• Conduct competitor market and ad creative research to identify emerging trends and new user acquisition opportunities.

• Prepare and maintain regular campaign performance reports and dashboards providing actionable insights and recommendations.

• Collaborate with Marketing Creative Product and Game Teams to align UA strategies with game growth objectives.

• Stay updated on mobile advertising trends ad networks campaign strategies and industry best practices.

• Bachelors degree in Marketing Business Analytics or a related field.

• 23 years of experience in User Acquisition Performance Marketing Digital Marketing or a related role preferably within mobile apps or gaming.

• Hands-on experience managing and optimizing paid user acquisition campaigns.

• Strong understanding of mobile advertising platforms such as Google Ads AppLovin Mintegral or similar ad networks.

• Strong understanding of performance metrics including CPI ROAS CTR CVR Retention LTV and related UA metrics.

• Experience with campaign budgeting bid management targeting optimization and performance analysis.

• Experience with A/B testing and creative performance analysis.

• Strong analytical and problem-solving skills with the ability to turn data into actionable insights.

• Good command of Excel/Google Sheets and campaign reporting.

• Strong attention to detail and ability to manage multiple campaigns and priorities.

• Good communication and cross-functional collaboration skills.

• Experience or strong interest in mobile games and the gaming industry is a plus.

Skills: User Acquisition Performance Marketing Campaign Management Campaign Optimization Data Analysis A/B Testing Creative Analysis Budget Management Market Research & Reporting

Tools/Platforms: Google Ads AppLovin Mintegral Excel/Google Sheets & Mobile Ad Networks