Meta Ads Coordinator

Requirements:

• Bachelors degree in Marketing Advertising Communications or a related field.
• 13 years of experience in digital marketing with a strong focus on Meta advertising platforms including Facebook and Instagram.
• Strong organizational and multitasking skills with the ability to manage multiple campaigns and meet deadlines effectively.
• Proficiency in Meta Ads Manager along with a basic understanding of key performance metrics such as CTR CPC and ROAS.
• Excellent communication skills with the ability to provide clear updates reports and insights to both internal teams and clients.
• Hands-on experience with tools including Meta Ads Manager Google Analytics Segmetrics Swipe Pages Canva Shopify Asana and various third-party ad management platforms.
• Experience working across industries such as Health & Wellness Sports Medicine Digital Marketing Hospitality/Restaurants and E-commerce.

Responsibilities:

• Assist in the creation execution and management of Meta ad campaigns across Facebook and Instagram ensuring alignment with client goals and marketing strategies.
• Support the day-to-day management of ad accounts including campaign setup budget management performance tracking and optimization.
• Coordinate with the design team to gather creative assets submit design requests and ensure ads are launched with the correct visuals and copy.
• Conduct daily performance reviews of active campaigns by monitoring key metrics such as impressions clicks conversions and return on ad spend (ROAS).
• Analyze campaign data and provide actionable insights to improve ad performance and overall campaign effectiveness.
• Identify trends and recommend improvements in audience targeting ad formats bidding strategies and campaign structure.
• Prepare regular client performance reports highlighting key metrics campaign progress and optimization opportunities.
• Communicate campaign updates performance insights and recommended adjustments to clients in a clear and professional manner.
• Develop User-Generated Content (UGC) scripts coordinate requests through Billo and manage orders for UGC assets to support advertising campaigns.
• Assist with client onboarding by collecting relevant information and supporting the account management team during the setup process.
• Collaborate closely with the Meta Ads Manager and cross-functional team members to ensure campaigns are executed efficiently and aligned with broader marketing objectives.
• Participate in team meetings by sharing campaign updates and contributing ideas during brainstorming and strategy discussions.