Media Buyer Meta Ads

Requirements:

• 24 years of experience in paid media.
• Strong hands-on expertise with Meta Ads Manager including campaign setup budget management optimization and performance analysis.
• A data-driven mindset with the ability to use performance data to guide decisions and identify opportunities for improvement.
• Clear and proactive communication skills with the ability to keep clients and internal stakeholders informed.
• Ability to manage multiple client accounts simultaneously while maintaining accuracy and meeting deadlines.
• Strong understanding of ad creative and copywriting with a sharp eye for identifying high-performing creative concepts and messaging.
• Daily proficiency with AI tools such as Claude ChatGPT Gemini and Higgsfield for research copywriting creative development and reporting.
• Experience using AI creative generation tools such as Higgsfield and Canva AI.
• Familiarity with Canva and CapCut for creating and editing ad creative.
• Experience working with Shopify-based e-commerce stores.
• Experience using Asana for project and workflow management.
• Experience with TikTok Ads or Google Ads.
• Familiarity with conversion rate optimization (CRO) concepts.

Responsibilities:

• Own client ad accounts end to end managing paid media strategy and day-to-day execution across 56 accounts.
• Handle campaign builds budget pacing daily optimization and performance reviews.
• Brief and drive creative development by partnering with designers to produce high-converting ad creative.
• Use AI tools such as Higgsfield ChatGPT and Claude to generate and iterate on concepts.
• Analyze test and continuously optimize campaign performance by evaluating data and refining targeting creative and spend.
• Develop clear hypotheses conduct A/B tests and iterate based on results.
• Keep Account Managers proactively informed of account updates performance changes and key insights to ensure there are no surprises.
• Use AI tools as a daily productivity multiplier across research copywriting creative briefs and reporting to improve efficiency and output quality.