Marketing Specialist
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Job Summary
We are launching a dedicated division focused on building custom mobile applications for North American Shopify brands. We are looking for a creative strategic and results-driven Marketing Specialist to establish our brand presence generate qualified inbound leads and develop high-converting marketing assets.
In this role you will educate Shopify merchants on the value of mobile apps and position our app development services as a leading solution for e-commerce growth and customer retention.
- Create and publish high-quality B2B content for LinkedIn Twitter/X blogs and other digital platforms.
- Develop content focused on mobile commerce customer retention Shopify ecosystem trends and e-commerce growth strategies.
- Build brand authority and engage Shopify merchants through strategic content initiatives.
- Design and develop compelling marketing materials including pitch decks case studies whitepapers landing pages proposals and sales presentations.
- Collaborate with internal teams to create persuasive and conversion-focused messaging.
- Plan and execute content-driven inbound marketing campaigns.
- Manage email marketing campaigns and newsletters to attract nurture and convert Shopify store owners into qualified leads.
- Research the Shopify partner ecosystem emerging e-commerce trends and competitor agencies.
- Identify unique positioning opportunities and innovative marketing angles for our services.
- Monitor and analyze campaign performance metrics including website traffic content engagement conversion rates and inbound inquiries.
- Prepare reports and optimize marketing strategies based on data-driven insights.
- Bachelors degree in Marketing Communications Media Sciences or a related field.
- 24 years of experience in B2B Marketing Content Marketing Digital Marketing or Agency Marketing.
- Preferred: Prior experience working within the Shopify or e-commerce ecosystem.
- Strong understanding of online retail customer retention strategies push notifications mobile commerce and customer Lifetime Value (LTV).
- Exceptional written English and strong storytelling skills.
- Ability to translate complex technical or development services into clear persuasive and executive-level business communication for US and Canadian audiences.
- Familiarity with CMS platforms such as WordPress or Ghost.
- Experience with email marketing tools including Mailchimp or Klaviyo.
- Knowledge of HubSpot CRM and basic design tools like Canva or Figma.
- Creative proactive and highly organized.
- Comfortable collaborating with technical teams in a fast-paced environment.
- Ability to work efficiently during night shift hours aligned with North American operations
- Provident Fund (PF)
- Health Insurance
- Life Insurance
- Career Growth Opportunities
- Professional Learning & Development
- Collaborative Work Environment
Required Skills:
We strongly believe and follow customer centric business strategy to provide a positive experience and build long term relationships with our valued customers and are looking towards following soft skills in the individual. Positive and proactive (can-do) attitude Strong communication skills (verbal written and active listening) High level of professionalism and work ethic Ability to collaborate effectively within a team Strong time management and organizational skills Excellent relationship-building capabilities (highly preferred) Analytical thinking and problem-solving skills Strong sense of ownership Qualification Criteria: Bachelors Degree in Business or equivalent 2-3 years of experience in handling customers or as a key account manager Understanding of client services department and its operations Proficient with Microsoft Office suite (MS Word Excel and PowerPoint) Able to work independently Proficient in English (speaking/writing) Professional communication skill
Required Education:
Bachelors
