LinkedIn Outreach & B2B Lead Generation Specialist

Requirements:

• Bachelors degree in Business Administration Marketing or a related field.
• 35 years of experience in LinkedIn outreach B2B lead generation and business development preferably in the logistics or supply chain industry.
• Proven experience identifying and engaging decision-makers through LinkedIn and other outbound channels.
• Strong understanding of B2B sales prospecting account-based outreach and lead qualification.
• Experience using LinkedIn Sales Navigator CRM systems and lead generation tools is preferred.
• Excellent written and verbal communication skills with the ability to create personalized outreach messages.
• Strong organizational skills with experience managing outreach campaigns follow-ups and sales pipelines.
• Self-motivated target-driven and able to build long-term client relationships.

Responsibilities:

• Identify and connect with potential clients and decision-makers through LinkedIn and other outbound channels.
• Execute personalized LinkedIn outreach campaigns to generate qualified B2B leads and business opportunities.
• Research target companies industries and prospects to build high-quality lead lists.
• Qualify leads based on business needs and schedule meetings for the sales or business development team.
• Manage outreach pipelines follow-ups and CRM records to ensure consistent engagement.
• Track outreach performance response rates and lead conversion metrics and recommend improvements.
• Build and maintain long-term relationships with prospects through consistent and value-driven communication.
• Stay up to date with logistics industry trends market developments and LinkedIn outreach best practices to improve lead generation efforts.