Inbound Marketing Specialist

About the Job About Krank Krank is changing the way heavy equipment is traded globally. Kranks enterprise B2B SaaS tools range from marketplaces auction technology and AI driven inspections.

Backed by global investors and with leading international blue-chip clients Kranks quickly growing and looking for the best talent to join its team.

Role Overview:

We are looking for an Inbound Marketing Specialist to own and drive organic growth across Kranks product suite. This is a hands-on role that sits at the intersection of strategy and execution ideal for someone who understands B2B SaaS growth can build an inbound engine from content to conversion is familiar with AI and automation platforms to scale and is comfortable operating across multiple marketing functions simultaneously. Your primary focus will be inbound: running the content SEO community webinar and lifecycle email sequences that attract and nurture qualified pipeline. This is not a pure writing role and not a pure marketing-automation role. You will produce video host webinars and build community alongside the content and email work. Youll work closely with the Product Sales and Leadership teams to tell the Krank story in the market.

Key Responsibilities I

Inbound & Organic Growth (Primary Focus)

Own the editorial calendar and produce content end to end. This will include long form articles Krank and Inspeq blog sections organic LinkedIn and thought leadership posts targeting decision-makers in field operations compliance and inspection-heavy industries.

Own on-page SEO and use search data to prioritize topics and optimize existing pages.

Plan and run webinars end to end: promotion hosting and follow-up.

Build and engage Kranks community across LinkedIn and other owned channels.

Develop content around live broadcasts and industry events and turn each into a stream of follow-up assets.

Track inbound metrics (organic traffic engagement email-driven conversions) and report on pipeline contribution.

Video & Repurposing

Produce and repurpose video content including clips recaps short-form social cuts and webinar highlights without dependence on a production team.

Repurpose content across formats (long-form social posts email snippets video) to maximize reach and efficiency.

Lifecycle & Email

Own newsletters and nurture/lifecycle sequences in HubSpot: onboarding re engagement and product education.

Segment audiences write the copy send and report against pipelines not just open rates.

Support the creation of inbound enablement collateral: one-pagers case studies and landing-page copy.

Positioning & Strategy

Conduct competitor and market research to sharpen messaging and identify differentiation opportunities.

Contribute to Kranks and Inspeqs overall brand positioning and messaging framework.

Monitor market trends in field operations SaaS and AI to inform content and campaign direction.

Collaborate with Product to translate feature updates into compelling market-facing narratives.

Required Skills & Qualifications

24 years of experience in an inbound content or organic-growth role preferably in B2B SaaS or a tech-forward environment across multiple channels not content alone.

Demonstrable hands-on experience running webinars or live events (please share examples).

Hands-on video experience content youve produced or repurposed (please share portfolio or video links).

Experience building or managing a community (LinkedIn Slack forum events or similar).

Hands-on lifecycle/email marketing experience; familiarity with CRM and marketing automation (HubSpot a strong plus).

Strong copywriting skills to create clear persuasive audience-aware copy for content social and email with SEO and AIO fundamentals.

Comfortable working independently and managing multiple workstreams without heavy oversight.

Data-driven mindset: able to read campaign analytics draw conclusions and act on them quickly.

Strong communication skills (written and verbal) and the ability to collaborate with cross-functional teams.

Note: Applications should show evidence across at least three of these areas. Content-only or automation-only profiles wont be a fit.

Good to Have

Experience in marketing inspection compliance field operations or workflow based SaaS products.

Exposure to AI-assisted content creation and marketing workflows.

Basic understanding of SEO and performance marketing.

Basic design and video editing comfort (Canva or similar tools) to ship without queuing for a designer.

Experience working in an early-stage or growth-stage startup environment.

If you thrive in a fast-moving product environment and want to build the inbound engine for a category-defining inspection platform wed love to hear from you.