Head of Marketing

We are looking for an experienced Head of Marketing to lead the marketing strategy and brand growth for three fashion brands. This is a senior leadership opportunity for a marketing professional with strong experience in fashion luxury social media PR campaigns influencer marketing and brand positioning.

You will have a key role in shaping brand identity driving awareness and revenue leading creative campaigns and developing strategies for both local and international market expansion.

Location: Head Office Lahore Onsite
Experience: 10 years in Fashion / Luxury Marketing

• Lead marketing strategy across three fashion brands.

• Shape brand positioning voice and customer engagement.

• Drive high-impact campaigns PR influencer and celebrity initiatives.

• Lead creative direction for fashion shoots and launches.

• Develop strategies for brand growth and revenue generation.

• Explore B2B opportunities with multi-brand retailers locally and internationally.

• Work in a senior leadership role with significant ownership and influence.

• Develop annual and seasonal marketing strategies and plans.

• Define brand positioning target audiences and communication strategies.

• Monitor market trends customer behavior and competitor activity.

• Build and maintain a consistent brand voice across all channels.

• Develop and manage daily content plans across all three brands.

• Oversee Instagram grid posts Reels and Stories.

• Ensure content is aligned with brand identity and approved by leadership.

• Plan and coordinate bi-weekly live sessions from the studio.

• Monitor social media performance and optimize content strategies accordingly.

• Develop and manage the annual marketing calendar covering launches campaigns events and key brand activities.

• Create mood boards and provide creative direction for fashion and campaign shoots.

• Manage monthly PR activities including influencer seeding celebrity placements and media relations.

• Build and maintain strong relationships with influencers celebrities media and relevant industry contacts.

• Develop strategies to increase brand awareness customer engagement and revenue.

• Identify new marketing and commercial growth opportunities.

• Lead B2B outreach to multi-brand retail stores in local and international markets.

• Support brand expansion and market development initiatives.

• Maintain a structured daily posting schedule across all three brands.

• Share the daily content plan by 10:00 AM covering planned content throughout the day.

• Submit a weekly marketing plan every Monday covering the content calendar shoot days PR seeding live sessions and performance reporting.

• Track campaign and social media performance and provide regular reports to leadership.

What Were Looking For in You:

• 10 years of professional marketing experience preferably within fashion luxury retail or lifestyle brands.

• Minimum 5 years of experience in a marketing leadership role.

• Strong understanding of Instagram TikTok Meta and digital marketing.

• Proven experience in fashion campaigns content strategy and social media management.

• Strong PR network with experience in influencer seeding celebrity placements and media relations.

• Experience providing creative direction for fashion and commercial shoots.

• Strong understanding of brand positioning and customer targeting.

• Experience developing marketing strategies focused on brand awareness engagement and revenue growth.

• Strong leadership and team-management capabilities.

• Excellent communication planning coordination and reporting skills.

• Experience with B2B marketing and international market outreach will be an advantage.

• A senior leadership position across three fashion brands.

• Significant ownership over marketing strategy and brand growth.

• Opportunity to lead creative campaigns PR social media and brand initiatives.

• Exposure to local and international market expansion.

• A dynamic and creative fashion environment.

• Opportunity to make a direct impact on brand visibility engagement and commercial growth.

I look forward to receiving your application! Once submitted we will review it and consider your fit against other candidates in the process. We strive to ensure an efficient process though there may occasionally be delays.

Sperton Pakistan is part of Sperton Global a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes finding the right people for the right positions.