Head of Expert
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Job Summary
Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.
About the role:
Were seeking a seasoned Head of Expert (HOE) at Haleon to lead an end-to-end expert operation overseeing Expert Engagement Leaders (EELs) Expert Marketing Managers Omnichannel Activation Leads and Expert Data Stewardship/SFE & Capability Managers. This leadership role plays a critical role in driving a successful Omnichannel Transformation to increase quality expert recommendations achieving brand recommended most often (BRMO) status with consistent AWR increase and growing patient purchases through improved conversion lead by managing these key areas of expertise aligned with Haleons strategic objectives.
Role Responsibilities:
1. Strategy Development and Implementation:
- Establishes the strategic direction of Expert Engagement in the LOC and leads the successful implementation through manpower solutions and digital channels.
- Plans directs and implements the strategic expert objectives and business plan for office teams and field force.
- Guides teams for effective targeting detailing call structure digital channel management content creation and target setting.
- Ensures efficient resource allocation to maximize expert coverage engagement recommendation and conversion towards Haleons strategic expert audience.
- Represents the company as a member of the Management Team vis-a-vis Key Opinion Leaders Associations Government Agencies or community groups.
2. Team Leadership and Performance Management:
- Builds and leads a high-performing expert teams motivates and supports teams achieving their respective goals.
- Ensures an effective and efficient way of working amongst wider teams including expert partnership with cross -functional teams.
- Aligns wider teams with strategic objectives and sets the right targets to continuously raise the bar.
- Effectively drives Omni-CH transformation closely monitors progress and builds team capabilities maintaining the highest standards of effectiveness.
- Fosters a culture of collaboration agility and experimenting within the team.
- Ensures that appropriate resource skills & capabilities organisational structures and infrastructure are in place to support the achievement of expert targets.
3. Omnichannel Execution:
- Oversees effective planning and implementation of Omnichannel Expert Engagement Strategies within the LOC aligned with Haleon Expert Objectives.
- Removes siloes and creates a productive and interlinked operation across different expert functions to build and maintain the Omni-CH ecosystem.
- Supports teams to create engaging meaningful and relevant content for targeted expert audiences and ensures efforts are interlinked with field force activation.
- Identifies gaps to improve Omni-CH ecosystem from technical requirements to team orchestration and takes actions accordingly.
4. Data Management and Privacy:
- Drives a data driven expert operation maintains high accuracy and quality inputs to accommodate 1P data and ensures strong data management to be amongst top priorities for relevant teams.
- Leverages all data platforms reports dashboards and CRM tools to closely track team efforts and utilizes insights to take informative actions.
- Monitors and analyses sales data market share IQVIA IPSOS VOC etc. to identify performance trends challenges and opportunities for improvement.
- Ensures data governance policies are established and followed.
5. Stakeholder Management & Collaboration:
- Fosters effective collaboration with cross functional teams including Marketing Omni-CH Medical IT Tech Compliance and Comex pharmacy teams to ensure alignment and consistency in messaging and branding.
- Closely collaborates with BU/Global Expert/MDs/MEA Expert Heads and fosters a culture of one team mindset.
- Engages on those HCOs/KOLs that influence the consumers purchase along the consumer experience journey.
6. Budget planning and Reporting:
- Ensures management of expert A&P spend with maximum accuracy efficiency and ROI via monthly & annual forecasting cycles. Ensures investment shifts towards strategic growth areas including digital acceleration.
- Leads strategic sampling plan alignment according to BU/Global guidance.
- Provides regular reports and updates on team performance.
7. Compliance and Change Management:
- Understands and abides by Haleon policies and procedures conducts Management Monitoring to ensure SOPs are clear and followed within the team.
- Adapt to changes in the industry market dynamics and company strategies and guide the teams through transitions effectively.
- Embeds the key attributes of the organization Go Beyond Digital Transformation Do what Matters Most Strategic Audiences; Dentist GP and Pharmacist Keep It Human Team Capability Programs.
Candidate Profile:
- Bachelors degree in a relevant field (masters degree preferred).
- Min. 5-7 years of managerial experience in an Expert Commercial/Marketing role with a good understanding FF Management SFE Expert Marketing and Digital.
- Having a proven track record in the sector with solid understanding of HCP engagement.
- High proficiency in understanding and using condition and product-based science.
- High proficiency in expert marketing strategy and execution.
- Proven experience in field force optimization e.g. segmentation targeting efficient organization sizing.
- Successful record of Change Management preferably including digital transformation.
- Strong leadership with proven influential skills at senior level.
- Strong Analytical and problem-solving skills
- Has a growth mindset and high learning agility.
Why Haleon
The future of everyday health is changing. And were thepeople changing front of us is an incredibleopportunity to go beyond what any of us have donebefore. And make everyday health more achievablemore inclusive and more sustainable. For more and morepeople.
Sojoin us as we build one of the worlds leadingconsumer companies. Join us to innovate ourcategory-leading brands. To better understand peopleseveryday health needs. To tackle the biggest barriersthat stand in their way. To change individual and societalbehavior.
In our efforts to further tackle barriers that may be standing in our way we have implemented what we call a Hybrid Working model known as Home office. Home office in the country of employment is permitted for all employees whose position allows employee and the manager agree on the circumstancesin which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance and give our best to our people.
Join us to work with colleagues who share your restlessenergy. To explore your interests. To stretch yourself todo the best work of your career. And join us as togetherwe build a working experience that encourages us all tolead happier healthier more productive lives.
The way we see it every day is an opportunity for were going all in to realize it.
Job Posting End Date
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Required Experience:
Director
About Company
About us We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
