Digital Marketing Manager

Location: Gojra Pakistan Onsite
Working Days: MondayFriday Hours: 9:00 AM6:00 PM
Accommodation & Meals: Accommodation and three daily meals for eligible outstation male employees.

TriVA Global is an IT and digital solutions company specializing in digital marketing e-commerce web development AI and performance-driven growth solutions for international clients.

We are seeking a Digital Marketing Manager to lead client growth initiatives across paid advertising social media e-commerce analytics and digital strategy.

The role combines strategy campaign management data analysis client communication budgeting and team coordination. The ideal candidate should be commercially minded analytical creative and capable of managing multiple international client accounts.

• Develop and execute digital marketing and growth strategies aligned with client objectives.
• Manage and optimize Google Ads Meta Ads social media and other paid campaigns.
• Plan social media content campaigns audience strategies and growth initiatives.
• Manage and optimize ROAS CPA CPL CAC CTR CPC conversion rate and marketing ROI.
• Support Shopify Amazon and e-commerce growth campaigns.
• Monitor performance using GA4 Google Ads Meta Analytics Looker Studio and reporting tools.
• Prepare performance reports marketing strategies proposals media plans and budgets.
• Present strategies and performance insights to international clients.
• Coordinate SEO content creative e-commerce development and marketing teams.
• Manage project timelines deliverables approvals and client requirements.
• Identify growth opportunities campaign issues and process improvements.
• Utilize AI and automation tools to improve marketing performance and operational efficiency.

• Bachelors degree in Marketing Business Digital Marketing IT E-commerce or related field.
• 3 years of relevant experience in digital marketing performance marketing social media e-commerce or agency environments.
• Strong hands-on experience with Google Ads and Meta Ads.
• Strong understanding of digital strategy campaign optimization analytics and conversion tracking.
• Experience with GA4 Google Tag Manager Looker Studio Google Merchant Center or similar platforms.
• Strong understanding of marketing KPIs budgets ROI and performance analysis.
• Experience with Shopify/Amazon and e-commerce marketing is preferred.
• Excellent English communication presentation client management and proposal-pitching skills.
• Strong analytical organizational and problem-solving abilities.
• Experience with AI and marketing automation tools.
• Proven portfolio or measurable campaign results will be an advantage.

• ROAS / Marketing ROI
• CPA / CAC / CPL
• Conversion Rate & Revenue
• Lead Generation
• Social Media Growth & Engagement
• Campaign & Budget Efficiency
• Client Satisfaction & Retention
• Project Delivery & Reporting Quality
• Continuous Testing & Optimization

• Competitive Salary
• Furnished Accommodation
• Three Daily Meals
• International Client Exposure
• Training Mentorship & Career Growth
• AI & Modern Technology Exposure
• Team Activities & Games

Work with international clients global campaigns e-commerce brands AI technologies and multidisciplinary digital teams while developing expertise in performance marketing digital strategy analytics and client management.

Note: Responsibilities and KPIs may evolve according to business and client requirements.