CRO Specialist

Requirements:

• 24 years of experience in conversion rate optimization (CRO) for e-commerce or DTC businesses.
• Strong understanding of A/B testing methodology including sample sizing statistical significance and avoiding premature conclusions or peeking at test results.
• Proficiency with test-prioritization frameworks such as PXL ICE or PIE.
• Hands-on experience building and optimizing landing pages using platforms such as Shopify Elementor or custom solutions.
• Demonstrate strong proficiency with analytics and behavioral tools including Google Analytics Segmetrics PostHog and Microsoft Clarity.
• Use heatmaps and session recordings to identify conversion opportunities.
• A hypothesis-driven approach to experimentation using testing to validate insights and learn rather than relying on assumptions.
• Familiarity with CRO testing platforms such as PostHog VWO or equivalent tools.
• Working knowledge of Asana Slack and Google Workspace for managing projects communication and reporting.
• Proficiency with AI tools such as ChatGPT and Claude to support research analysis ideation and workflow efficiency.
• Basic front-end development skills including HTML CSS and light JavaScript.
• Experience using Figma for design and prototyping and Canva for creating visual assets.
• Hands-on experience with Shopify and e-commerce funnels.
• Experience working with regulated or high-scrutiny industries such as CBD/THC supplements or telehealth.

Responsibilities:

• Own the testing roadmap by maintaining a prioritized queue of conversion tests across landing pages product pages checkout and funnels.
• Use a defined prioritization framework such as PXL ICE or PIE.
• Design build and launch A/B and multivariate tests and evaluate results for statistical significance before declaring a winner.
• Turn data into actionable hypotheses by analyzing analytics heatmaps and session recordings to identify conversion leaks and understand their underlying causes.
• Build and continuously optimize landing pages and funnels in collaboration with the design and development resources within the pod.
• Partner with the media buyer to ensure landing pages and advertisements are aligned in terms of offer messaging and user intent.
• Implement winning test variants and report key performance outcomes including revenue per visitor and conversion lift to the Account Manager.