Conversion Rate Optimization Specialist

Responsibilities:

• Analyze website and landing page performance to identify drop-off points.
• Design and execute A/B tests across pages funnels and campaigns.
• Improve conversion rates for leads demos and customer acquisition funnels.
• Use analytics tools to study user behavior and identify friction points.
• Work with design and development teams to implement optimization changes.
• Develop hypotheses based on data and continuously test improvements.
• Monitor funnel performance and report on conversion metrics regularly.
• Support optimization of paid and organic traffic landing experiences.

Requirements:

• 25 years of experience in CRO growth marketing or performance marketing.
• Strong understanding of conversion funnels and user journey optimization.
• Experience with tools like Google Analytics Hotjar or similar.
• Good analytical and problem-solving skills.
• Understanding of UX principles and behavioral psychology basics.
• Ability to run structured experiments and interpret results.
• Strong collaboration skills with design and engineering teams.