B2B Growth Marketing Executive

We are looking for a B2B Growth Marketing Specialist to help build brand awareness generate qualified leads and support sales growth for our software products.

The ideal candidate will have hands-on experience in B2B marketing preferably within the software SaaS or technology industry.

This role involves executing marketing campaigns creating compelling content managing digital channels supporting lead-generation initiatives and measuring performance across the B2B buyer journey.

Key Responsibilities:

- Plan and execute targeted marketing campaigns across LinkedIn email search and other relevant digital channels

- Create and coordinate content for social media blogs newsletters landing pages case studies and product marketing materials

- Research target accounts buyer personas and market segments

- Support lead-nurturing activities and collaborate with sales teams

- Maintain and update website content and landing pages

- Manage social media content calendar and LinkedIn marketing

- Maintain CRM records audience segments and lead-source tracking

- Track campaign performance engagement conversions and lead quality

- Support webinars industry events and partnership marketing initiatives

Required Skills & Experience:

- 24 years of practical marketing experience in B2B software SaaS or technology

- Hands-on experience with LinkedIn marketing email campaigns content creation and basic SEO

- Strong English writing editing and communication skills

- Understanding of B2B buying journeys lead generation and sales alignment

- Familiarity with CRM and marketing tools (HubSpot Apollo Amplemarket Clay Google Analytics Google Search Console)

- Ability to use AI tools effectively and build simple automation workflows

- Bachelors degree in Marketing Business Communications or equivalent practical experience

Performance will be assessed against qualified leads generated campaign performance digital growth execution timeliness CRM accuracy and AI & automation improvements.