Assistant Manager Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Role Summary and Impact:

WPP Media is worlds largest media investment company and are a part of WPP. We are currently looking for an Assistant Media Planner Programmatic to join our this role you will support the planning execution optimization and reporting of programmatic advertising campaigns across various digital platforms. You will work closely with internal teams technology partners publishers and clients to deliver data-driven media solutions that drive business outcomes.

Reporting of the Role

This role reports to the Business Manager Programmatic

3 Best Things About the Job

1. Work on some of the largest and most influential brands in the country.
2. Gain hands-on experience with leading programmatic platforms DSPs DMPs and ad-tech solutions.
3. Be at the forefront of data-driven advertising and emerging digital media technologies.

In This Role Your Goals Will Be:

In Three Months:

• Develop a strong understanding of programmatic advertising ecosystems and buying platforms.
• Support the team in campaign setup trafficking monitoring and reporting.
• Assist in managing day-to-day campaign operations and client deliverables.
• Build knowledge of audience targeting bidding strategies and campaign optimization techniques.

In Six Months:

• Independently manage programmatic campaign execution under supervision.
• Contribute to campaign optimization and performance improvement initiatives.
• Explore new audience data and inventory opportunities across platforms.
• Assist in developing data-driven media recommendations and client presentations.

In Twelve Months:

• Become a trusted resource for programmatic planning and execution within the team.
• Lead campaign optimization discussions and provide actionable insights.
• Support new business pitches with programmatic solutions and recommendations.
• Showcase successful campaign outcomes and innovative programmatic initiatives.

What your day job looks like at WPP Media:

• Assist in the setup trafficking monitoring and optimization of programmatic campaigns.
• Work with DSPs and ad-serving platforms to ensure accurate campaign delivery.
• Monitor campaign performance and recommend optimization opportunities.
• Generate campaign reports and performance analyses.
• Support audience targeting segmentation and data strategy initiatives.
• Coordinate with internal teams publishers and technology partners for campaign execution.
• Stay updated on programmatic trends emerging technologies and industry best practices.
• Assist in preparing client presentations post-campaign analyses and media recommendations.
• Ensure campaign delivery aligns with client objectives and KPIs.

Skills & Experience:

• Strong interest in Programmatic Advertising Digital Media and Ad Technology.
• Good analytical problem-solving and numerical skills.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Knowledge of DSPs ad-serving platforms and programmatic ecosystems is preferred.
• Certifications in Google Marketing Platform DV360 Google Analytics or other relevant digital platforms will be an advantage.
• Bachelors degree in business administration Marketing Media Sciences or a related field.
• 1 years of experience in Programmatic Media Digital Media Planning Digital Marketing or Media Buying.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical vision and dental insurance significant paid time off employee wellbeing facilities and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace it has also opened up opportunities for specializations like e-commerce Digital Content Video Planning solutions Technology and Data & Analytics in Pakistan.

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