Website Designer, Administrator & Digital Marketing Executive
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Job Summary
Website Designer Administrator & Digital Marketing Executive
Department: Marketing Digital Communications & Business Development
We are seeking an innovative creative and results-driven Website Designer Administrator & Digital Marketing Executive to lead the digital presence of Ruhe Global Resources (RGR) and its subsidiary-owned companies. The successful candidate will be responsible for designing developing maintaining securing and optimising the websites and digital platforms of RGR and its subsidiaries while planning and executing digital marketing strategies that generate enquiries increase brand awareness and drive business growth across the Group.
The role requires an individual capable of managing multiple websites brands and social media platforms while generating quality leads supporting customer engagement and ensuring all digital assets effectively promote the organisations services.
The Website Designer Administrator & Digital Marketing Executive plays a strategic role in managing and enhancing the digital presence of Ruhe Global Resources (RGR) and its subsidiary-owned companies.
Working closely with the Managing Director Regional Managers Marketing Team Business Development Team Recruitment Teams and subsidiary company managers the post holder will:
- Design develop launch and maintain websites for RGR and all subsidiary-owned companies.
- Develop and implement digital marketing strategies that support business growth across the Group.
- Manage the online presence and branding of RGR and its subsidiary-owned companies.
- Create manage and grow social media platforms across all businesses within the Group.
- Generate high-quality online enquiries and qualified business leads.
- Follow up digital enquiries and allocate leads to the relevant business units through the CRM system.
- Monitor website performance digital campaigns and social media analytics providing regular reports and recommendations.
- Ensure consistent branding and digital communications across all RGR and subsidiary company platforms.
- Support the launch of new subsidiary businesses by creating websites and implementing digital marketing campaigns.
- Managing Director
- Regional Managers
- Marketing Team
- Business Development Team
- Recruitment & Admissions Teams
- Customer Service Team
- Human Resources
- Subsidiary Company Managers
- External Digital Marketing Partners
- Website Hosting Providers
The post holder will work closely with staff across Abuja Lagos Port Harcourt Benin and other company locations supporting the digital activities of Ruhe Global Resources and all subsidiary-owned companies.
The Website Designer Administrator & Digital Marketing Executive will be responsible for managing the digital presence of Ruhe Global Resources (RGR) and its subsidiary-owned companies ensuring that all websites social media platforms and digital marketing activities support the organisations strategic objectives and business growth.
The post holder will:
- Proactively manage the websites of Ruhe Global Resources (RGR) and all subsidiary-owned companies.
- Design develop launch and maintain professional websites for RGR and its subsidiaries.
- Ensure all websites remain secure responsive user-friendly and regularly updated.
- Optimise websites for SEO performance accessibility and user experience.
- Manage website hosting domains SSL certificates backups and website security.
- Create manage and grow the social media platforms of RGR and its subsidiary-owned companies.
- Develop engaging written content graphics and videos for websites and social media platforms.
- Develop and execute digital marketing strategies across all businesses within the Group.
- Plan and manage Google Ads Meta Ads and other digital advertising campaigns.
- Generate high-quality online enquiries and qualified business leads.
- Follow up online enquiries and allocate leads to the appropriate recruitment admissions or business development teams through the CRM.
- Monitor website traffic digital marketing performance and social media analytics.
- Produce monthly reports on digital marketing performance and recommend improvements.
- Attend exhibitions education fairs recruitment events and promotional activities representing the organisation where required.
- Contribute to the organisations digital marketing strategy and provide expert advice on digital communications.
- Conduct market research and competitor analysis to identify new opportunities.
- Achieve agreed monthly KPIs and performance targets.
- Provide timely and accurate reports on digital marketing activities.
- Travel within Nigeria and internationally where required.
- Undertake any other duties assigned by Management.
- Design develop and maintain websites for RGR and all subsidiary-owned companies.
- Update website content regularly.
- Ensure website security backups and system updates.
- Monitor website performance and resolve technical issues.
- Improve website speed and user experience.
- Optimise websites for search engines.
- Manage hosting accounts domains and email integrations.
- Ensure consistent branding across all websites.
- Develop and implement digital marketing strategies.
- Plan and execute Google Ads and Meta Ads campaigns.
- Manage SEO and SEM activities.
- Develop email marketing campaigns.
- Monitor campaign performance and maximise ROI.
- Conduct keyword research and competitor analysis.
- Identify opportunities to improve online visibility.
- Create and manage social media platforms for RGR and subsidiary companies.
- Develop monthly content calendars.
- Create graphics videos and promotional content.
- Respond professionally to enquiries and comments across social media platforms.
- Build and engage online communities.
- Manage online reviews and reputation.
- Develop influencer and partnership campaigns where appropriate.
- Monitor trends in digital marketing and social media.
- Generate qualified online enquiries across all company services.
- Follow up website email WhatsApp and social media enquiries.
- Allocate enquiries through the CRM to relevant teams.
- Support recruitment and admissions campaigns through digital marketing.
- Develop strategies that improve enquiry-to-conversion rates.
- Maintain a consistent pipeline of qualified business leads.
- Monitor website traffic using Google Analytics and Search Console.
- Track campaign performance and social media engagement.
- Prepare weekly and monthly management reports.
- Monitor KPIs including website traffic leads engagement SEO rankings and conversion rates.
- Recommend improvements based on performance data.
- Respond promptly to enquiries received through websites and social media.
- Resolve customer issues professionally and efficiently.
- Maintain accurate records of customer interactions within the CRM.
- Escalate urgent matters where necessary.
- Support excellent customer experience across all digital channels.
- Bachelors Degree in Computer Science Information Technology Marketing Digital Marketing Mass Communication Graphic Design or a related discipline. Candidates with strong relevant experience but without a degree will also be considered.
- Minimum of two years experience in Website Design Website Administration or Digital Marketing.
- Experience managing multiple websites.
- Experience managing business social media platforms.
- Strong customer service background.
- Experience working within a target-driven environment.
- Strong website design skills.
- WordPress and CMS administration.
- HTML and CSS.
- Photoshop Canva or Adobe Creative Suite.
- Basic JavaScript knowledge is an advantage.
- SEO and Google Analytics.
- Google Ads and Meta Ads.
- Email marketing.
- Blogging and copywriting skills.
- Graphic design and visual storytelling.
- Social media marketing across all major platforms.
- Paid social media advertising.
- CRM systems.
- Strong Microsoft Office skills.
- Strong analytical and reporting skills.
- Excellent written and verbal communication.
- Strong customer service and relationship management skills.
- Sales and lead generation skills.
- Ability to manage multiple projects simultaneously.
- Excellent organisational and planning skills.
- Ability to work independently and within a team.
- Ability to work under pressure and meet deadlines.
- Strong creativity combined with analytical thinking.
- High level of professionalism and integrity.
- Experience within the international education sector.
- Experience marketing educational services.
- Knowledge of CRM systems.
- Video editing skills.
- Google Ads Certification.
- Meta Blueprint Certification.
- Experience supporting multiple brands or subsidiary companies.
- Knowledge of international student recruitment is an advantage.
- Bachelors Degree in Computer Science Information Technology Marketing Digital Marketing Mass Communication Graphic Design or a related discipline. Candidates with strong relevant experience but without a degree will also be considered.
- Minimum of two years experience in Website Design Website Administration or Digital Marketing.
- Experience managing multiple websites.
- Experience managing business social media platforms.
- Strong customer service background.
- Experience working within a target-driven environment.
- Strong website design skills.
- WordPress and CMS administration.
- HTML and CSS.
- Photoshop Canva or Adobe Creative Suite.
- Basic JavaScript knowledge is an advantage.
- SEO and Google Analytics.
- Google Ads and Meta Ads.
- Email marketing.
- Blogging and copywriting skills.
- Graphic design and visual storytelling.
- Social media marketing across all major platforms.
- Paid social media advertising.
- CRM systems.
- Strong Microsoft Office skills.
- Strong analytical and reporting skills.
- Excellent written and verbal communication.
- Strong customer service and relationship management skills.
- Sales and lead generation skills.
- Ability to manage multiple projects simultaneously.
- Excellent organisational and planning skills.
- Ability to work independently and within a team.
- Ability to work under pressure and meet deadlines.
- Strong creativity combined with analytical thinking.
- High level of professionalism and integrity.
- Experience within the international education sector.
- Experience marketing educational services.
- Knowledge of CRM systems.
- Video editing skills.
- Google Ads Certification.
- Meta Blueprint Certification.
- Experience supporting multiple brands or subsidiary companies.
- Knowledge of international student recruitment is an advantage.
- Competitive salary.
- Performance-based bonuses and incentives.
- Training and professional development opportunities.
- Career progression opportunities.
- Opportunity to manage multiple brands and subsidiary companies.
- Supportive and collaborative working environment.
You will be placed on a 36 months probation with a salary of 150000 -200000 per month.
Following successful completion of probation your salary may increase to per month depending on performance website delivery digital marketing results lead generation achievement of agreed KPIs and overall contribution to the growth of Ruhe Global Resources (RGR) and its subsidiary-owned companies.
Performance-related incentives training and development opportunities will also be available as part of the role.
To apply please submit your CV portfolio of websites and digital marketing projects and a cover letter demonstrating how you meet the requirements of the role to the Human Resources Manager.
Closing Date: TBC
Resumption: Immediate.
Required Skills:
Experience and Qualifications Ø Ideally Graduate degree in Computing Marketing communication and graphic design or any related IT degree will be an added advantage or relevant work experience in lieu .This means we will consider individual who are able to succeed on the role without a degree but has Graphic Website design and social media management skills Ø A minimum of 2 years experience in related role Ø Strong customer service background Ø Marketing experience in a similar role Ø Considerable experience in a customer facing role essential The right individual must: Ø Strong creative design skill Ø Blogging and writing skill Ø Paid social media advertising expertise. Ø Sales skills: Ability to engage with people and turn them into sales opportunities. Ø Specific marketing channel expertise eg: email SEO SEM social Ø The ability to think objectively Ø High Level Marketing skill Ø The ability to execute and analyze drip marketing campaigns Ø A mix of creativity and analytical abilities Ø Good copy and visual storytelling abilities Ø A likable personality Ø A good understanding of WordPress Ø Self-promotion savvy Ø Understanding of brevity Ø The ability to analyze quantifiable metrics Ø Listening skills Ø Agility Ø Strong design skills of HTML CSS or Photoshop. If you posses the below required skill then we will like to hear from Essential Skills and Experience: Ø Evidence of working within a target-driven environment Ø Very strong Customer Service Skill. Ø Meeting Sales Goals and Professionalism Ø Strong social media knowledge all platforms Ø Computer literate with working knowledge of MS Office suite (Word Excel PowerPoint MS Outlook) Ø Excellent communication skills: both written and verbal Ø Ability to work with a lot of data and multi-task in a fast-paced environment Ø Possess patience when communicating with the customer Ø Ability to maintain composure with an angry customer Ø Strong listening skills since most of the time communication with the customers is done over the phone or Face to Face. Ø Experience and ability in providing market intelligence in order to guide recruitment activities Ø Knowledge and experience of visa counselling for visa applicants Ø Prospecting Skills Sales Planning Selling to Customer Needs Closing Skills Market Knowledge Presentation Skills High & Sustainable Energy Level Ø Experience of report -writing and statistical analysis Ø Excellent customer service skills experience working within a customer -facing role Ø Takes initiatives and works independently/within a team when required Ø Highly organized can manage a number of different tasks simultaneously Ø Can work under pressure when required Ø Excellent communication skills can build positive relationships with people of a variety of different ages and levels of authority Ø Can influence and persuade at all levels Ø Culturally sensitive and committed to equal opportunities. Committed to RGRs values of equality and diversity. Ø Ability and willingness to travel within Nigeria including. Ø Excellent customer service and sales support skills Ø Excellent written and Verbal communication skills Ø Evidence of success in building and maintaining customer relationships leading to increased sales Ø Able to work under pressure to meet deadlines. Ø Sound organizational planning & time management skills. Ø Highly motivated self-starter with a high level of energy and motivation. Ø Able to work on own initiative and as part of a team. Desirable Skills and experience: Ø Significant experience related to the international Higher Education sector Ø Knowledge of international educational qualifications and their Nigeria equivalencies Ø Knowledge of marketing for international Higher Education sector within Nigeria Ø Knowledge and experience of visa counselling for visa applicants Ø Knowledge of international higher education and experience of working in international education desirable Ø Experience working in the Education marketplace Ø Knowledge of the study-overseas market
Required Education:
digital marketing Website design Video advertising social and digital marketing
