Visual Designer

Job Summary: The Art Director Visuals & Content will be responsible for
conceptualizing and executing high-quality on-brand visual designs across
various marketing materials. This role will be crucial in maintaining Seven-Up
Bottling Companys brand identity through compelling static and animated
content ensuring consistency and visual appeal in all consumer-facing
communications. The ideal candidate will have a keen eye for aesthetics a strong
understanding of brand guidelines and proficiency in design and animation
software.
Key Responsibilities:
Visual Design & Brand Identity:
Develop and maintain a consistent visual brand identity across all
platforms and touchpoints adhering strictly to the Seven-Up
Bottling Company brand guidelines.
Design and produce a wide range of marketing collateral including
but not limited to: social media graphics website banners print
advertisements (minimal) in-store POS materials (minimal) and
digital campaign assets.
Ensure all visual elements are impactful engaging and effectively
communicate brand messaging.
Content Animation & Production:
Conceptualize and produce engaging short-form animated content
for digital platforms (e.g. social media website digital ads).
Collaborate with the marketing team to bring content ideas to life
through motion graphics and simple video editing.
Manage the end-to-end production process for visual assets from
initial concept to final delivery ensuring timely completion.

Creative Collaboration & Support:
Work closely with the Category Senior Brand Manager and the wider
marketing team to understand campaign objectives and translate
them into effective visual solutions.
Provide creative input and recommendations during brainstorming
sessions.
Liaise with external agencies or vendors when necessary for
specialized design or production needs ensuring brand standards
are met.

Asset Management & Archiving:

Organize and maintain a well-structured library of all visual assets
ensuring easy accessibility and proper version control.
Manage digital asset management systems for visual content.
Market & Trend Awareness:
Stay updated with the latest design trends software advancements
and best practices in visual communication particularly within the
FMCG sector.
Continuously seek opportunities to innovate and enhance the visual
appeal of our brand assets.

Qualifications:
Bachelors degree in Graphic Design Fine Arts Multimedia Arts or a
related field.
Proven experience as an Art Director Graphic Designer or similar role.
Proficiency in design software such as Adobe Creative Suite (Photoshop
Illustrator InDesign After Effects Premiere Pro).
Strong portfolio showcasing a range of visual design presentation design
and animation work.
Excellent understanding of brand guidelines typography color theory and
layout principles.
Ability to work independently and collaboratively in a fast-paced
environment.
Strong attention to detail and a commitment to producing high-quality
work.
Excellent communication and interpersonal skills.