Sales Manager

Our client is a technology-enabled outgrower management company transforming Nigerias fisheries sector. They have built a fully integrated ecosystem covering feed supply and distribution pond construction water management technical consulting and a proprietary AgTech platform Swimlink that connects smallholder fish farmers to the tools resources and market access they need to scale.

This is a purpose-driven enterprise. Commercial growth and community impact are not competing priorities here they are the same strategy. The company is building something rare in Nigerias agricultural sector and they need commercial leadership to take it to the next stage.

This is not a conventional sales role. You will be the commercial engine of a company operating at the intersection of agriculture technology and economic development.

As Sales Manager you will own the full revenue mandate driving adoption of the companys ecosystem products and services across fish farmers agro-dealers distributors and institutional partners. You will build and manage the sales function from the ground up working directly with the CEO to design strategy execute with urgency and deliver measurable commercial outcomes.

This role is for a builder. A closer. Someone who understands that selling in this context means understanding a farmers operational reality deeply enough to solve it not just move product.

Revenue Growth & Pipeline Management

• Drive sales of the full ecosystem: feed supply AquaPro input stores pond construction services Swimlink platform subscriptions and technical consulting
  

• Own a structured sales pipeline from prospecting to close
  

• Set and consistently achieve monthly quarterly and annual revenue targets
  

Market Development

• Identify and develop new market opportunities across fish farming clusters agro-dealer networks and institutional buyers
  

• Map the competitive landscape and position the integrated offering as the premium solution
  

• Develop channel partnerships with cooperatives farmer associations and financial institutions supporting smallholder farmers
  

Customer Acquisition & Retention

• Build lasting relationships with fish farmers farm owners and commercial aquaculture operators
  

• Sell solutions not products by understanding each customers operational and economic context
  

• Develop retention strategies that convert first-time buyers into long-term ecosystem participants
  

Digital Adoption

• Champion adoption of the Swimlink AgTech platform among farmers and agro-dealers
  

• Translate field feedback into actionable commercial insights for the product team
  

• Position Swimlink as a value driver that strengthens the overall sales proposition
  

Team Building & Leadership

• As the function grows recruit train and lead a field sales team
  

• Establish performance standards sales processes and reporting structures that scale
  

• Coach the team to sell with the depth and authenticity the companys mission demands
  

Commercial Intelligence

• Provide weekly pipeline reports and monthly revenue performance reviews to the CEO
  

• Use field data to identify trends gaps and opportunities
  

• Contribute to pricing strategy and product packaging decisions based on market intelligence
  

Experience

• Minimum 5 years of progressive sales experience with at least 2 years in a senior or management role
  

• Experience in agriculture aquaculture FMCG agri-inputs or rural market development is strongly preferred
  

• Demonstrated track record of meeting or exceeding revenue targets in a field-intensive sales environment
  

Commercial Capability

• Strong ability to build and manage a structured sales pipeline
  

• Experience with channel sales distributor management and key account development
  

• Comfortable selling to both individual farmers and institutional clients
  

• Proven negotiation and closing capability with long-term relationship management
  

Industry & Context

• Understanding of Nigerias agricultural value chain particularly input supply outgrower models and smallholder farmer economics
  

• Familiarity with aquaculture or fisheries is a significant advantage
  

• Appreciation for the intersection of technology and agriculture in emerging markets
  

Leadership & Character

• Self-starter who operates with minimal supervision and high accountability
  

• Genuine conviction about Nigerias agricultural transformation
  

• High integrity the companys farmers trust them with their livelihoods
  

• Strong communication skills in English; proficiency in Yoruba or Hausa is an advantage given the operational footprint
  

Technical Proficiency

• Comfortable using CRM tools digital reporting platforms and mobile applications
  

• Ability to adopt and champion Swimlink as part of the daily sales workflow
  

• Bachelors degree in Business Administration Marketing Agricultural Economics Agribusiness Animal Science Fisheries or a related field
  

• A Masters degree in Business Administration (MBA) Marketing or Agricultural Development is an advantage
  

• Professional certifications in sales digital marketing or agribusiness management are a plus
  

• Minimum 5 years of progressive sales experience with at least 2 years in a senior or management role
  

• Experience in agriculture aquaculture fisheries agri-inputs FMCG or rural market development is strongly preferred
  

• Demonstrated track record of meeting or exceeding revenue targets in a field-intensive sales environment
  

• Experience selling to smallholder farmers agro-dealers distributors cooperatives or institutional buyers
  

• Experience with channel sales distributor management and key account development
  

• Background in technology adoption or digital platform sales is an advantage
  

• Strong proficiency in CRM platforms (Salesforce HubSpot Zoho CRM or equivalent)
  

• Competence in Microsoft Office Suite (Excel Word PowerPoint) and Google Workspace
  

• Experience with mobile sales tools and digital reporting platforms
  

• Ability to analyse sales data generate reports and produce revenue forecasts
  

• Familiarity with agritech platforms or farm management software is an advantage
  

• Understanding of Nigerias agricultural value chain particularly input supply outgrower models and smallholder farmer economics
  

• Familiarity with aquaculture or fisheries production systems
  

• Knowledge of the agro-dealer and distributor landscape in Nigeria
  

• Understanding of rural market dynamics and farmer behaviour
  

• Appreciation for the intersection of technology and agriculture in emerging markets
  

• Strong commercial acumen and revenue growth mindset
  

• Excellent pipeline management and sales process discipline
  

• Superior negotiation persuasion and closing skills
  

• Relationship-building ability with diverse stakeholders from smallholder farmers to institutional buyers
  

• Strong communication and presentation skills
  

• Self-motivated and able to operate independently with minimal supervision
  

• Adaptable and comfortable working in a fast-paced entrepreneurial environment
  

• High integrity and ethical standards
  

• Coaching and team leadership capability
  

• Excellent command of English (written and verbal)
  

• Proficiency in Yoruba or Hausa is a significant advantage given the operational footprint across farming communities
  

• Based in Lagos or Ilorin or willing to work a hybrid arrangement
  

• Willingness to travel extensively to farming clusters agro-dealer locations and field sites across Nigeria