Sales Capability Manager
Job Location:
Monthly Salary:
Experience Required:
Posted on:
10 days ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Our client is a major multinational food and beverage manufacturing company.
Job Summary
Responsible for architecting the sales capability strategy for the organisation building the people processes tools and
performance systems that drive sales force effectiveness nationwide.
Key Responsibilities
Strategic Capability Leadership
- Own and drive the end-to-end Sales Capability strategy aligned to the companys commercial growth targets and route-to-market model.
- Design competency frameworks and career progression pathways for all sales roles benchmarked against best-in-class FMCG/food manufacturing practice.
- Present capability strategy budget and ROI to Commercial Leadership and Executive Committee.
- Own the annual Sales Capability budget including training vendor contracts tools and incentive program spend.
Capability Building & Training
- Design and deliver advanced training curricula: consultative/solution selling negotiation category management distributor management and RTM execution.
- Build and lead a team of internal sales trainers/coaches; set their objectives and develop their capability.
- Design and oversee onboarding academies for new sales hires to reduce time-to-productivity.
- Partner with HR/L&D to certify sales staff and integrate capability standards into performance management and promotion criteria.
Field Coaching & Performance
- Establish a structured field coaching cadence (GROW model or similar) and audit its execution across regions.
- Build the capability of Sales Managers/Supervisors as front-line coaches holding them accountable for team development.
- Own sales productivity KPIs (volume/value per rep outlet coverage perfect store execution distribution) and drive corrective interventions.
Sales Tools Process & RTM Design
- Own the design and continuous improvement of sales playbooks journey plans call cycles and merchandising/execution standards.
- Lead the deployment adoption and optimization of SFA/CRM platforms; own data quality and usage governance
Requirements
- 1014 years progressive experience in Sales Trade Marketing or Sales Capability/L&D roles within FMCG or food manufacturing including senior field sales leadership (e.g. Regional Sales Manager or above).
- Proven track record designing and scaling sales capability programs across a multi-region sales force.
- Prior management experience leading trainers/coaches or a sales team.
- Deep familiarity with Nigerian RTM structures distributors wholesalers open markets modern trade and informal trade
- Proficiency in SFA/CRM platforms (e.g. Salesforce SAP LEAFIO or similar RTM/DMS platforms) configuration reporting and adoption management
- Strategic thinking with the ability to translate commercial strategy into capability and execution plans
