The Social Media Manager (Luxury & Strategy Focused) at Pawnshop By Bluradish is a high-impact strategic role responsible for architecting and managing the brands digital presence as a trusted authority in asset-backed capital and luxury advisory services. This position goes beyond content creation focusing on building a luxury-calibrated digital ecosystem that drives high-value inquiries and conversions for premium assets such as luxury watches designer bags and fine jewelry. The ideal candidate will act as a growth operator leveraging audience psychology platform algorithms and commercial storytelling to convert digital engagement into measurable business outcomes. Reporting to the Head of Marketing or EA to the Managing Director this role is central to shaping brand perception conditioning affluent audiences and aligning all digital touchpointsStories Feed LinkedIn and WhatsAppfor maximum strategic impact.
Responsibilities:
Design and execute a luxury-focused social media strategy that establishes brand authority and trust in high-net-worth markets.
Develop and manage a content ecosystem aligned with commercial goals ensuring consistent messaging across platforms (Stories Feed LinkedIn WhatsApp).
Apply audience psychology and storytelling to condition high-value clients for engagement and conversion.
Optimize content distribution using platform algorithms to generate inbound intent and drive qualified leads.
Track analyze and report on KPIs focused on high-value inquiries appraisals store visits and deal considerationsnot just vanity metrics.
Collaborate cross-functionally to ensure digital strategy supports broader business objectives and brand positioning.
Requirements
Requirements:
Proven experience managing social media for luxury fintech high-value retail or trust-sensitive brands.
Demonstrated success in converting digital engagement into measurable business inquiries and conversions.
Deep understanding of audience psychology and the "social-to-sale" funnel in premium markets.
Exceptional aesthetic judgment and professional communication skills.
Advanced ability to craft strategic data-informed reports focused on commercial utility and business impact.
Comfort operating in a high-value discretion-driven brand environment with a focus on long-term brand equity and trust.
Required Skills:
Bachelors degree in Marketing Business Communications or a related field; MBA preferred. 25 years of progressive experience in marketing leadership roles with demonstrable success in driving growth. Proven experience managing cross-functional marketing teams and leading end-to-end campaign execution. Strong expertise in digital marketing channels including SEO/SEM social media marketing email marketing and content strategy. Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM systems (e.g. Salesforce) and analytics platforms. Excellent strategic thinking problem-solving and decision-making skills. Exceptional communication presentation and leadership abilities. Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies. Experience in a startup or high-growth environment is highly desirable. Location: Bangalore with flexibility for occasional travel as need
Summary:The Social Media Manager (Luxury & Strategy Focused) at Pawnshop By Bluradish is a high-impact strategic role responsible for architecting and managing the brands digital presence as a trusted authority in asset-backed capital and luxury advisory services. This position goes beyond content c...
Summary:
The Social Media Manager (Luxury & Strategy Focused) at Pawnshop By Bluradish is a high-impact strategic role responsible for architecting and managing the brands digital presence as a trusted authority in asset-backed capital and luxury advisory services. This position goes beyond content creation focusing on building a luxury-calibrated digital ecosystem that drives high-value inquiries and conversions for premium assets such as luxury watches designer bags and fine jewelry. The ideal candidate will act as a growth operator leveraging audience psychology platform algorithms and commercial storytelling to convert digital engagement into measurable business outcomes. Reporting to the Head of Marketing or EA to the Managing Director this role is central to shaping brand perception conditioning affluent audiences and aligning all digital touchpointsStories Feed LinkedIn and WhatsAppfor maximum strategic impact.
Responsibilities:
Design and execute a luxury-focused social media strategy that establishes brand authority and trust in high-net-worth markets.
Develop and manage a content ecosystem aligned with commercial goals ensuring consistent messaging across platforms (Stories Feed LinkedIn WhatsApp).
Apply audience psychology and storytelling to condition high-value clients for engagement and conversion.
Optimize content distribution using platform algorithms to generate inbound intent and drive qualified leads.
Track analyze and report on KPIs focused on high-value inquiries appraisals store visits and deal considerationsnot just vanity metrics.
Collaborate cross-functionally to ensure digital strategy supports broader business objectives and brand positioning.
Requirements
Requirements:
Proven experience managing social media for luxury fintech high-value retail or trust-sensitive brands.
Demonstrated success in converting digital engagement into measurable business inquiries and conversions.
Deep understanding of audience psychology and the "social-to-sale" funnel in premium markets.
Exceptional aesthetic judgment and professional communication skills.
Advanced ability to craft strategic data-informed reports focused on commercial utility and business impact.
Comfort operating in a high-value discretion-driven brand environment with a focus on long-term brand equity and trust.
Required Skills:
Bachelors degree in Marketing Business Communications or a related field; MBA preferred. 25 years of progressive experience in marketing leadership roles with demonstrable success in driving growth. Proven experience managing cross-functional marketing teams and leading end-to-end campaign execution. Strong expertise in digital marketing channels including SEO/SEM social media marketing email marketing and content strategy. Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM systems (e.g. Salesforce) and analytics platforms. Excellent strategic thinking problem-solving and decision-making skills. Exceptional communication presentation and leadership abilities. Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies. Experience in a startup or high-growth environment is highly desirable. Location: Bangalore with flexibility for occasional travel as need
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