Marketing Director
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Job Summary
- Design and implement a structured proactive marketing function moving the business from reactive to planned.
- Establish processes planning cycles and governance frameworks that create clarity and accountability.
- Build develop and mentor a high-performing marketing team.
- Own the annual marketing budget; planning allocation and stewardship.
- Set clear KPIs for the department and ensure consistent performance tracking and reporting.
- Develop and guard the overall brand strategy ensuring consistency across every consumer touchpoint.
- Define the brand positioning identity and tone of voice.
- Oversee all brand guidelines and ensure they are applied across internal and external communications.
- Conduct regular brand health tracking and competitive analysis.
- Manage agency relationships; creative media PR and digital.
- Own the product portfolio strategy with a medium-to-long-term perspective.
- Lead new product development (NPD) end to end from insight generation through to launch and post-launch review.
- Manage the product lifecycle; knowing when to grow refresh or phase out.
- Drive innovation as a core part of the marketing agenda staying ahead of category and consumer trends.
- Develop and own the companys pricing architecture.
- Ensure pricing reflects brand positioning competitive dynamics and commercial goals.
- Monitor price elasticity and make recommendations based on market intelligence.
- Partner with sales and commercial teams on pricing execution in trade.
- Develop trade marketing strategies that drive sell-in and sell-out at point of purchase.
- Build promotional mechanics and in-store visibility programmes in collaboration with the sales team.
- Ensure brand experience is consistent from above-the-line to shelf level.
- Lead integrated communications strategy across ATL BTL and digital channels.
- Be hands-on with digital platforms including TikTok knowing what works what tools to use and how to show up in culture.
- Oversee media planning and buying strategy.
- Drive PR and earned media activity to build brand awareness and reputation.
- Manage the companys digital presence including website social media and email marketing.
- Place the consumer at the centre of every decision.
- Commission and interpret consumer research; qualitative and quantitative.
- Use data analytics to inform strategy measure performance and optimise marketing spend.
- Track category trends shopper behaviour and competitor activity.
- Build a culture of insight within the marketing team.
- Be a strategic partner to the General Manager.
- Help position this as a marketing-led company.
- Represent marketing at the executive level contributing to overall business strategy.
- Influence cross-functional teams; sales finance supply chain to embed marketing thinking across the business.
- Foster a culture of creativity accountability and continuous improvement within the team.
- Bachelors degree in Marketing Business Administration or a related field; MBA is an advantage.
- Minimum of 810 years of progressive marketing experience with at least 35 years in a senior leadership role.
- Background in consumer goods or FMCG is strongly preferred.
- International education or significant global professional exposure.
- Experience working across different business scales from well-resourced environments to leaner agile organisations where creativity and resourcefulness drive results.
- Proven track record of building teams processes and brands from the ground up.
- Strategic thinking and commercial acumen.
- Consumer obsession deep customer understanding.
- Innovation and creative leadership.
- Collaboration and cross-functional influence.
- Accountability ownership and execution discipline.
- Entrepreneurial mindset with a builders instinct.
- Brand strategy positioning and portfolio management.
- Pricing strategy and market positioning expertise.
- New product development (NPD) from concept to shelf.
- Integrated marketing communications across ATL BTL and digital.
- Digital marketing fluency including TikTok social media and marketing automation tools.
- Data analytics and consumer insight interpretation.
- Budget management and P&L awareness.
- Agency and stakeholder management.
- Strong communication and confident presenter at senior level.
Required Skills:
Requirements and Qualifications: Bachelors degree in Marketing Business Administration or a related field; MBA is an advantage. Minimum of 810 years of progressive marketing experience with at least 35 years in a senior leadership role. Background in consumer goods or FMCG is strongly preferred. International education or significant global professional exposure. Experience working across different business scales from well-resourced environments to leaner agile organisations where creativity and resourcefulness drive results. Proven track record of building teams processes and brands from the ground up. Key Competencies Strategic thinking and commercial acumen. Consumer obsession deep customer understanding. Innovation and creative leadership. Collaboration and cross-functional influence. Accountability ownership and execution discipline. Entrepreneurial mindset with a builders instinct. Key Skills Brand strategy positioning and portfolio management. Pricing strategy and market positioning expertise. New product development (NPD) from concept to shelf. Integrated marketing communications across ATL BTL and digital. Digital marketing fluency including TikTok social media and marketing automation tools. Data analytics and consumer insight interpretation. Budget management and P&L awareness. Agency and stakeholder management. Strong communication and confident presenter at senior level.
