Marketing and Growth Executive

The ideal candidate will take ownership of our digital marketing strategy content marketing advertising campaigns market research and customer acquisition efforts while positioning the company as a leading luxury travel brand. Working closely with the leadership team the successful candidate will identify growth opportunities optimize marketing performance and deliver measurable business results through innovative data-driven strategies.

• Develop and implement comprehensive marketing strategies aligned with company goals.
  
• Increase brand awareness across digital platforms.
  
• Strengthen the companys positioning within the luxury travel market.
  
• Identify new opportunities for customer acquisition and business growth.
  

• Create and manage monthly content calendars.
  
• Develop engaging content for Instagram TikTok Facebook LinkedIn and other relevant platforms.
  
• Design edit and publish reels videos stories carousels graphics and promotional materials.
  
• Write compelling captions advertising copy and campaign messaging.
  
• Maintain consistent brand identity and messaging across all channels.
  

• Research luxury hotels resorts destinations airlines cruises and travel experiences.
  
• Monitor travel industry trends and customer preferences.
  
• Conduct competitor analysis and identify market opportunities.
  
• Recommend new travel packages promotions and marketing initiatives.
  

• Develop and execute lead generation campaigns.
  
• Build and optimize marketing funnels using social media email marketing and WhatsApp.
  
• Generate qualified travel inquiries and nurture prospects through the customer journey.
  
• Collaborate with the sales team to improve conversion rates.
  

• Plan launch monitor and optimize Meta advertising campaigns.
  
• Manage advertising budgets efficiently.
  
• Conduct audience testing and campaign performance analysis.
  
• Improve campaign effectiveness and return on investment.
  

• Identify and engage relevant influencers creators and strategic partners.
  
• Coordinate collaborations and promotional campaigns.
  
• Develop partnership opportunities that support business growth.
  

• Monitor and report on key marketing metrics.
  
• Prepare weekly and monthly performance reports.
  
• Provide recommendations for continuous improvement.
  

• Bachelors degree in Marketing Business Administration Communications or a related field.
  

• Minimum of 35 years of experience in digital marketing growth marketing or social media marketing.
  

• Proven experience in the travel tourism or hospitality industry is mandatory.
  

• Demonstrated experience planning managing and optimizing Meta (Facebook & Instagram) advertising campaigns.
  

• Proficiency in Canva CapCut and other digital marketing and content creation tools.
  

• Strong understanding of digital marketing channels lead generation strategies SEO email marketing and social media management.
  

• Highly creative with the ability to develop engaging content compelling campaigns and innovative marketing strategies that drive customer acquisition.
  

• Experience creating video and visual content for digital platforms will be an added advantage.
  

• Strong analytical problem-solving and data-driven decision-making skills with the ability to measure and optimize campaign performance.
  

• Excellent communication interpersonal and project management skills.
  

• Self-motivated proactive and able to work independently while taking full ownership of marketing and growth initiatives.