Lead, Performance Marketing
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Job Summary
- Develop and execute Shuttlers digital performance marketing strategy across paid social search display and other relevant digital acquisition channels.
- Manage and optimize digital marketing budgets to deliver against customer acquisition conversion and revenue targets.
- Own campaign performance across the full acquisition funnel from awareness and consideration through sign-up first trip repeat usage and retention.
- Continuously analyze channel audience creative placement and campaign performance to identify opportunities to improve CAC CPA conversion and ROAS.
- Develop and manage structured testing programs across audiences creative messaging offers landing pages and campaign formats.
- Work closely with the Creative team to develop and test high-performing digital creative and messaging.
- Identify new digital acquisition channels and opportunities for scalable customer growth.
- Develop and execute lifecycle campaigns across email push notifications SMS in-app messaging and other relevant channels.
- Develop segmented customer journeys for onboarding activation engagement retention reactivation and other key customer moments.
- Use customer behavior and product usage data to develop targeted campaigns that increase frequency repeat bookings and customer lifetime value.
- Collaborate with Product and Data teams to improve conversion points tracking attribution customer segmentation and digital customer journeys.
- Establish and maintain performance dashboards and reporting that provide clear visibility into marketing efficiency and growth.
- Develop and communicate actionable insights from campaign and customer data to inform marketing and business decisions.
- Collaborate closely with Brand Product Data Sales and Operations teams to ensure performance and lifecycle marketing activity supports broader business objectives.
- Bachelors degree in Marketing Business Administration Data Analytics or a related field.
- Minimum of 5-7 years of progressive experience in Performance Marketing Digital Marketing Growth Marketing or a related role.
- Proven experience managing digital acquisition campaigns and marketing budgets across multiple channels.
- Demonstrated experience improving acquisition efficiency conversion activation retention or customer lifetime value.
- Hands-on experience with lifecycle marketing and CRM channels including email push notifications SMS or marketing automation.
- Strong analytical and quantitative skills with the ability to translate performance data into actionable growth strategies.
- Exceptional understanding of paid digital acquisition funnel optimization attribution and marketing analytics.
- Strong experience with performance marketing platforms such as Meta Ads Google Ads and other relevant digital channels.
- Demonstrated ability to design execute and measure A/B tests and growth experiments.
- Strong understanding of lifecycle marketing customer segmentation CRM and retention strategies.
- Strong creative instincts and ability to work with creative teams to develop and optimize performance-driven content.
- Demonstrated collaborative mindset with experience interacting effectively with Product Data Creative and Leadership teams.
- Familiarity with technology consumer internet marketplace fintech or urban mobility businesses is a plus.
Required Skills:
Bachelors degree in Marketing Business Administration Data Analytics or a related field. Minimum of 5-7 years of progressive experience in Performance Marketing Digital Marketing Growth Marketing or a related role. Proven experience managing digital acquisition campaigns and marketing budgets across multiple channels. Demonstrated experience improving acquisition efficiency conversion activation retention or customer lifetime value. Hands-on experience with lifecycle marketing and CRM channels including email push notifications SMS or marketing automation. Preferred Skills Strong analytical and quantitative skills with the ability to translate performance data into actionable growth strategies. Exceptional understanding of paid digital acquisition funnel optimization attribution and marketing analytics. Strong experience with performance marketing platforms such as Meta Ads Google Ads and other relevant digital channels. Demonstrated ability to design execute and measure A/B tests and growth experiments. Strong understanding of lifecycle marketing customer segmentation CRM and retention strategies. Strong creative instincts and ability to work with creative teams to develop and optimize performance-driven content. Demonstrated collaborative mindset with experience interacting effectively with Product Data Creative and Leadership teams. Familiarity with technology consumer internet marketplace fintech or urban mobility businesses is a plus.
About Company
We are a tech-mobility company providing access to dependable and safe transportation around cities and metropolises. We offer our esteemed customers personalized, on-demand shuttle and rental services through advanced technology and a strong transportation ecosystem. Our mission is t ... View more
