Head of Sales

The Head of Sales is responsible for building leading and scaling the entire commercial function of our client. This is not a traditional sales management role.

Our client is looking for a commercially aggressive sales leader capable of creating predictable revenue systems opening new markets building partnerships leading sales teams driving customer acquisition and establishing our client as the leading visa-readiness solution across Africa and key international markets.

The successful candidate will own revenue growth sales strategy sales operations channel partnerships and customer acquisition initiatives.

The role requires a strong understanding of B2C and B2B sales sales leadership market expansion growth systems pipeline management and high-performance sales execution.

What our client sells:

The Head of Sales will be responsible for driving adoption of:

Visa Readiness Reports

AI-powered assessments that evaluate an applicants visa preparedness through:

• Social media risk analysis
• Digital footprint assessment
• Document analysis
• AI-powered risk detection
• Visa Readiness Scoring
• Personalized remediation recommendations

Premium Visa Intelligence Services

Additional services designed to improve applicant preparedness and confidence before embassy submission.

Target Customers

The Head of Sales will develop acquisition strategies targeting:

B2C Segments

• International students
• Skilled professionals
• Relocation applicants
• Immigration applicants
• Tourist visa applicants
• Family sponsorship applicants
• Digital nomads
• African professionals seeking opportunities abroad

B2B Segments

• Immigration consultancies
• Travel agencies
• Study abroad agencies
• Education consultants
• Recruitment agencies
• Corporate mobility providers
• Relocation firms
• International student recruitment companies

Core Responsibilities

Revenue Growth & Commercial Leadership

• Own company-wide revenue targets.
• Develop and execute the sales strategy for our client.
• Build scalable customer acquisition systems.
• Identify new revenue opportunities and commercial partnerships.
• Establish predictable sales forecasting and pipeline management systems.
• Drive consistent month-on-month revenue growth.

Sales Team Leadership

• Recruit train and manage high-performing sales professionals.
• Build sales processes SOPs playbooks and reporting structures.
• Establish sales KPIs and accountability frameworks.
• Conduct regular coaching and performance reviews.

Customer Acquisition

• Drive acquisition across both direct-to-consumer and partnership channels.
• Build outbound inbound referral and partnership sales systems.
• Develop high-converting sales funnels.
• Collaborate with marketing and product teams to improve conversion performance.

Strategic Partnerships

• Establish partnerships with:

1. Immigration firms
2. Visa consultants
3. Travel agencies
4. Study abroad agencies
5. Universities
6. Relocation companies

• Negotiate strategic revenue-generating partnerships.

Market Expansion

• Identify new markets and growth opportunities.
• Develop go-to-market strategies for regional and international expansion.
• Monitor market trends and competitor activities.

Sales Operations & Performance Management

• Maintain accurate CRM reporting.
• Build dashboards and forecasting systems.
• Track sales efficiency metrics.
• Deliver weekly and monthly performance reports.

Key Performance Indicators (KPIs)

Revenue

• Achieve minimum monthly revenue target of within the first 90 days.
• Scale monthly revenue to within the first 6 months.

Customer Acquisition

• Minimum 5000 new paying customers monthly.
• Consistent month-on-month customer growth.

Partnerships

• Secure at least 5 strategic referral partners monthly.
• Build a network of 50 active referral partners within the first year.

Sales Performance

• Maintain conversion rates above agreed benchmarks.
• Achieve monthly sales forecast accuracy of at least 90%.

Team Performance

• Ensure all sales team members meet individual quotas.
• Maintain high sales productivity and accountability standards.

Required Qualifications

• Bachelors degree in Business Marketing Economics Management or related field.
• Minimum 7 years of sales experience.
• Minimum 3 years in a sales leadership role.
• Demonstrated experience managing high-performing sales teams.
• Strong experience in B2C and B2B sales environments.
• Proven revenue growth track record.
• Experience in immigration education travel SaaS fintech professional services or technology sectors is highly preferred.

Required Skills

• Revenue Leadership
• Sales Management
• Strategic Partnerships
• B2B Sales
• B2C Sales
• Pipeline Management
• Sales Forecasting
• Business Development
• Negotiation
• CRM Management
• Market Expansion
• Commercial Strategy
• Team Leadership