Requirements
Key Responsibilities
- Develop and implement the Banks brand strategy in alignment with corporate objectives and
market positioning goals.
- Drive brand visibility differentiation and consistency across branches digital channels
campaigns products and corporate materials.
- Lead internal and external communications planning to ensure clear consistent and timely
messaging to key stakeholders.
- Oversee media relations press engagements public statements executive speeches and
corporate presentations.
- Manage the Banks corporate reputation by monitoring public perception media coverage and
stakeholder sentiment and responding appropriately.
- Develop and coordinate crisis communication plans and issues management responses to
protect the Banks image and stakeholder confidence.
- Oversee integrated marketing communications campaigns for products services corporate
initiatives and special projects.
- Collaborate with business units to develop communication plans that support customer
acquisition retention and engagement objectives.
- Lead digital communications including website content social media engagement online
reputation management and content development.
- Ensure all communication materials and campaigns comply with brand standards regulatory
expectations and internal approval processes.
- Build and maintain effective relationships with media houses regulators professional bodies
vendors and other external stakeholders.
- Prepare periodic reports on campaign performance media coverage brand health stakeholder
engagement and communication effectiveness.
- Lead coach and develop the Brand and Communications team to deliver high performance
and continuous improvement.
- Perform other duties as assigned.
Skills and Competency Requirements
- Strong understanding of brand management corporate communications public relations and
reputation management.
- Excellent knowledge of the banking industry customer segments and the regulatory
environment.
- Demonstrated ability to develop and execute strategic communication and integrated campaign
plans.
- Strong media relations stakeholder management and networking capabilities.
- Excellent verbal and written communication skills including speech writing presentations and
executive messaging.
- Ability to manage crisis communications and sensitive reputational issues with sound
judgement.
- Strong analytical skills with the ability to interpret campaign media and engagement data for
decision-making.
- Creative thinking strong attention to detail and ability to maintain consistency in brand
expression.
- Strong leadership people management vendor management and project coordination skills.
- Good working knowledge of Microsoft Office tools and digital communication platforms.
Key Performance Indicators
- Growth in brand awareness visibility and share of voice.
- Quality and volume of positive media coverage and stakeholder sentiment.
- Campaign delivery effectiveness engagement rates and return on communication spend.
- Timeliness and effectiveness of crisis and issue response.
- Consistency of brand application across all channels and touchpoints.
- Internal communication effectiveness and employee engagement with corporate messaging.
- Strong understanding of brand management corporate communications public relations and reputation management. -Excellent knowledge of the banking industry customer segments and the regulatory environment. - Demonstrated ability to develop and execute strategic communication and integrated campaign plans. -Strong media relations stakeholder management and networking capabilities. - Excellent verbal and written communication skills including speech writing presentations and executive messaging. -Ability to manage crisis communications and sensitive reputational issues with sound judgement. - Strong analytical skills with the ability to interpret campaign media and engagement data for decision-making. -Creative thinking strong attention to detail and ability to maintain consistency in brand expression. -Strong leadership people management vendor management and project coordination skills. -Good working knowledge of Microsoft Office tools and digital communication platforms.
Bachelors degree in a relevant discipline from a recognized institution.
Job Location:
Monthly Salary:
Experience Required:
Posted:
Application Deadline:
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