Graphic Designer Graphic Artist

Our client is an African fashion and lifestyle company building products experiences and communities around African identity culture and contemporary expression. The client enters its next stage of growth the company is strengthening its commercial e-commerce operational people-development customer-experience and creative capabilities.

This person will create visually strong culturally relevant and commercially effective creative assets for our client. The candidate must combine professional graphic-design proficiency with genuine graphic-art experience and understand how to use AI effectively throughout the creative process.

Key responsibilities

• Design digital assets for campaigns social media e-commerce and advertising.
• Create fashion-branding materials and product-related graphics.
• Develop campaign artwork visual identities layouts and promotional materials.
• Use AI tools effectively for ideation design development and creative production.
• Produce assets for online and physical retail communication.
• Work with marketing e-commerce product and content teams.
• Adapt designs across digital and print formats.
• Maintain consistency with clients brand identity.
• Support presentations event materials and customer-facing communication.
• Attend physical creative and campaign-planning meetings when required.

Ideal candidate profile

• Strong portfolio demonstrating graphic-design and graphic-art ability.
• Experience with fashion lifestyle retail or culturally driven brands is preferred.
• Proficiency in relevant professional design software.
• Practical understanding of AI-assisted design tools.
• Strong eye for typography composition colour and visual storytelling.
• Able to generate original ideas rather than relying only on templates.
• Capable of working independently and meeting deadlines.

Indicative performance measures

• Quality originality and commercial effectiveness of creative work.
• Speed and reliability of delivery.
• Brand consistency across platforms.
• Effective use of AI without compromising originality or quality.
• Collaboration with marketing e-commerce product and sales teams.