Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Magodo Phase 1 Lagos Nigeria (Hybrid)
Salary: 700000 Net
Employment Type: Full-Time

About MarketEdge Advisory
MarketEdge Advisory is a results-driven marketing and business consulting firm that specializes in helping organizations amplify their market presence optimize operations and achieve sustainable growth. With deep expertise across industries including QSR hospitality fintech healthcare e-commerce and consumer technology we align innovative strategies with data-driven insights to deliver measurable impact for clients across Africa and beyond.

Our consultants have delivered transformational results for leading brands such as Chicken Republic Jumia PUMA Hugo Boss Verto Dune London and Shoprite. We are growing rapidly and looking for a strategic innovative and performance-driven Digital Marketing Manager to join our team.

Role Overview
The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies for both MarketEdge Advisory and its diverse client portfolio. This role requires a blend of strategic thinking creativity analytics and hands-on execution to drive brand awareness customer acquisition engagement and business growth.

The ideal candidate is experienced in managing integrated digital campaigns leading content and social media initiatives optimizing marketing performance through data and delivering measurable results across multiple industries.

Key Responsibilities
Digital Strategy & Campaign Management

• Develop and implement comprehensive digital marketing strategies aligned with client and business objectives.
• Plan execute and optimize multi-channel campaigns across social media paid advertising email marketing search engines and content platforms.
• Manage campaign budgets and ensure maximum return on investment (ROI).
• Identify new opportunities for digital growth and innovation.

• Lead digital marketing initiatives for client accounts across multiple sectors.
• Work closely with clients to understand business objectives and translate them into effective marketing strategies.
• Present campaign plans performance reports and strategic recommendations to clients.
• Ensure client satisfaction through proactive communication and delivery excellence.

• Oversee the development of engaging content across digital channels.
• Manage social media strategy content calendars and community engagement.
• Collaborate with designers content creators and external partners to produce high-quality marketing assets.
• Ensure consistency in brand messaging and positioning.

• Manage paid media campaigns across Meta Google LinkedIn TikTok and other relevant platforms.
• Monitor campaign performance and optimize for lead generation conversions and customer acquisition.
• Conduct A/B testing and conversion rate optimization initiatives.

• Develop and implement SEO strategies to improve organic visibility.
• Monitor website performance and user experience.
• Utilize analytics tools to track performance and generate actionable insights.
• Create dashboards and reports that clearly demonstrate marketing impact.

• Work closely with consulting design business development and operations teams.
• Mentor junior marketing team members and contribute to capability building.
• Stay current on emerging digital marketing trends tools and best practices.

• Bachelors degree in Marketing Business Administration Communications Digital Media or a related field.
• Relevant certifications in Google Ads Google Analytics Meta Advertising HubSpot or Digital Marketing are an advantage.
• Minimum of 5 years experience in digital marketing growth marketing or marketing consulting.
• Experience managing multiple client accounts or agency-side marketing engagements.
• Proven track record of delivering successful digital campaigns and measurable business outcomes.
• Experience across B2B and B2C marketing environments is preferred.

• Strong knowledge of SEO SEM PPC email marketing and marketing automation.
• Proficiency with Google Analytics Google Ads Meta Business Suite LinkedIn Campaign Manager and CRM platforms.
• Experience with content management systems and website optimization tools.
• Strong understanding of digital marketing metrics and reporting.
• Strategic thinking and commercial awareness.
• Excellent communication and presentation skills.
• Strong project management and organizational abilities.
• Analytical mindset with attention to detail.
• Ability to manage multiple projects in a fast-paced consulting environment.
• Creative problem-solving and innovation.

• Work with leading brands across Africa and international markets.
• Exposure to diverse industries and high-impact consulting projects.
• Opportunity to shape growth strategies for ambitious businesses.
• Collaborative entrepreneurial and growth-focused environment.
• Professional development and career advancement opportunities.