Digital Marketing & Content Lead

Digital Marketing & Content Lead

Industry: Publishing Creative Media Digital Storytelling
Location: Lekki Phase 1 Lagos Nigeria
Employment Type: Full-Time
Reports To: Chief Executive Officer (CEO)
Salary:Net Monthly
Experience: Minimum of 3 Years

About the Role

Our client is seeking a creative strategic and results-driven Digital Marketing & Content Lead to drive the organizations digital presence brand visibility audience engagement and lead generation.

The successful candidate will develop and execute innovative digital marketing strategies create compelling content manage social media platforms oversee brand communications and leverage data-driven insights to increase brand awareness customer acquisition and revenue growth.

This role requires a highly creative marketing professional with strong storytelling abilities excellent content creation skills and hands-on experience managing digital campaigns across multiple online channels.

Key Responsibilities

Digital Marketing Strategy

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Plan and execute multi-channel digital campaigns to increase brand awareness and customer acquisition.
• Drive lead generation initiatives across digital platforms.
• Monitor campaign performance and optimize strategies to maximize ROI.
• Develop annual and quarterly digital marketing plans.

Content Strategy & Brand Storytelling

• Develop and execute content strategies across social media websites blogs email marketing and digital campaigns.
• Create engaging compelling and high-quality written visual and video content.
• Lead storytelling initiatives that strengthen brand identity and customer engagement.
• Ensure consistency in brand messaging across all digital platforms.
• Manage content calendars and publishing schedules.

Social Media Management

• Develop and manage the organizations presence across Instagram Facebook LinkedIn TikTok X (Twitter) YouTube and other relevant digital platforms.
• Grow online communities through engaging and interactive content.
• Monitor social media performance and audience engagement metrics.
• Respond professionally to customer enquiries comments and online conversations.
• Identify emerging digital trends and recommend innovative engagement strategies.

Campaign Management

• Plan and execute paid digital advertising campaigns across Meta Ads Google Ads LinkedIn Ads and other relevant platforms.
• Manage SEO and SEM initiatives to improve online visibility and website traffic.
• Execute email marketing campaigns and marketing automation initiatives.
• Optimize campaigns through A/B testing and performance analytics.

Website & SEO Management

• Manage website updates and content optimization.
• Improve search engine rankings using SEO best practices.
• Monitor website performance using Google Analytics and related tools.
• Recommend improvements that enhance user experience and conversion rates.

Content Production & Creative Management

• Coordinate the production of graphics videos photography blogs newsletters and other marketing assets.
• Collaborate with designers photographers videographers and external creative partners.
• Ensure all creative outputs align with brand standards and campaign objectives.

Brand Management

• Strengthen brand positioning across all communication channels.
• Maintain consistency in visual identity and messaging.
• Support product launches promotional campaigns corporate events and brand activations.

Analytics & Reporting

• Monitor digital marketing KPIs and prepare periodic performance reports.
• Track website analytics campaign performance audience engagement and conversion metrics.
• Provide actionable insights to improve marketing effectiveness.
• Measure ROI across all digital marketing initiatives.

Collaboration & Stakeholder Engagement

• Work closely with Sales Business Development Product and Customer Experience teams.
• Support product launches and promotional initiatives.
• Coordinate marketing activities with external agencies media partners and vendors.

Qualifications

Education

• Bachelors Degree in Marketing Mass Communication Communications Digital Media Business Administration or a related discipline.
• Professional certifications in Digital Marketing Google Ads Google Analytics SEO Meta Blueprint or related fields will be an added advantage.

Experience

• Minimum of 3 years experience in Digital Marketing Brand Communications Content Strategy or Social Media Management.
• Proven experience executing successful digital marketing campaigns.
• Experience managing social media communities and growing online engagement.
• Experience within publishing media creative lifestyle or related industries is an advantage.

Key Performance Indicators (KPIs)

• Growth in social media followers and engagement
• Lead generation and conversion rate
• Website traffic and SEO performance
• Campaign Return on Investment (ROI)
• Brand awareness and digital reach
• Content performance (views shares engagement and impressions)
• Email marketing performance
• Website conversion rate
• Customer acquisition cost (CAC)
• Marketing Qualified Leads (MQLs)
• Brand visibility and online reputation

How to Apply

Interested and qualified candidates should send their updated CV and portfolio (where applicable) to:

Subject Line: Digital Marketing & Content Lead Lekki

Only shortlisted candidates will be contacted.