Digital Marketing and IT Executive
Job Summary
Digital Marketing and IT Executive
Job Title : Digital Marketing and IT Executive.
Location: Ikeja Lagos
Work mode: Hybrid
Reporting to: Executive Management
Employment: Full-time
We are a Group of Management and Human Capital Consulting firms with expertise in business transformation HR consultancy executive search placements organizational development learning and development as well as employee/business process outsourcing providing innovative practical and impactful solutions to diverse business corporations in Nigeria and beyond.
The Digital Marketing & IT Executive will own and drive the complete digital presence for StreSERT Integrated Limited organizations.
The ideal candidate will be responsible for ensuring the organization maintains an active engaging professional and authoritative online presence across all digital platforms and website.
He/she will develop and execute digital communication strategies and IT skills that strengthen our brand increase visibility generate qualified business enquiries position the organizations as industry thought leaders attract talent promote services and ensure every digital touchpoint reflects the quality and professionalism of the brand.
Ensure brand consistency across every digital platform.
Maintain visual identity guidelines.
Ensure all communications reflect company values and positioning.
Protect the online reputation of our organization.
Develop monthly social media strategies.
Manage all company social media platforms including:
LinkedIn
Facebook
Instagram
X (Twitter)
YouTube
TikTok (where applicable)
Develop content calendars.
Publish engaging daily/weekly content.
Respond to comments and enquiries.
Monitor conversations about the companies.
Increase followers organically.
Grow engagement rates.
Create campaigns around success stories client testimonials corporate events company milestones and services that include consulting outsourcing executive placement organizational development change management etc.
Manage our company websites while ensuring they remain updated regularly along the lines of:
New services
Articles
Events
Vacancies
Success stories
Publications
News
Videos etc.
He/she will coordinate with web developers to enhance user experience ensure adherence to SEO best practices monitor overall website health and functionality verify that all links are working correctly and recommend improvements to optimize website performance and effectiveness.
The Digital Communications & Brand Executive will develop high-quality content including:
Articles
Blogs
Thought leadership pieces
Case studies
White papers
Newsletters
Success stories
Email campaigns
Recruitment campaigns
Employer branding content
Executive profiles
Training brochures
Corporate profiles
Business presentations
Event promotions
Video scripts
Podcast ideas
Infographics
Lead magnets etc.
The holder of this role will develop and execute strategies to position Senior Management Executives within the organizations as thought leaders by creating compelling leadership profiles and LinkedIn content promoting conference appearances interviews speaking engagements awards and other professional recognitions.
Design or coordinate production of:
Social media creatives
Flyers
Brochures
Company profiles
Training materials
Corporate announcements
Event banners
Roll-up banners
Digital adverts
Presentation templates
Certificates etc.
Coordinate the production of:
Corporate videos
Training videos
Client testimonials
Reels
Short videos
Animations
Behind-the-scenes content
Event coverage
Photography
Interview recordings etc.
Develop email campaigns using LinkedIn ads Google ads Meta ads remarketing campaigns SEO and content marketing.
Manage mailing lists.
Design and promote newsletters.
Plan track and execute campaign performance to generate:
Website traffic
Business enquiries
Training registrations
Recruitment applications
Corporate visibility
Brand awareness etc.
Improve search rankings.
Conduct keyword research.
Optimize website content.
Monitor Google rankings.
Improve domain authority.
Increase organic traffic.
Prepare monthly reports covering:
Website traffic
Follower growth
Engagement
Reach
Lead generation
Campaign performance
Top-performing content
SEO performance
Conversion rates
Recommendations etc.
Monitor online reviews.
Respond professionally.
Manage corporate reputation.
Track brand mentions.
Escalate reputational risks.
Recommend improvements etc.
Required Skills:
Key Responsibilities Provide competent executive-level management HR consulting services in diverse business lines related to business strategy development and/or other HR management consulting disciplines. Prepare presentations and other communications materials for business clients. Design and/or facilitate workshops for client-companies. Restructuring departments to optimize efficiency in line with business objectives. Identifying interdepartmental cooperation opportunities and promoting cross-functionality. Documenting processes and preparing progress reports. Identify HR challenges and propose solutions to clients. Perform rigorous analysis of business functions processes organization structures key capabilities and governance requirements to design organizations. Ability to break down silos by creating cross-functional teams to develop complete design solutions that can be effectively incorporated. Partner with client-companies to review current organizational structures and measures; build plans to support necessary changes. Track status and deliverables for assigned projects. Develop centralized tools and resources used on organization design projects. Stay up-to-date and informed on trends and innovations in organization design Supplement technical knowledge in the areas of talent management compensation change management and Human Resources processes. Conduct internal and external research utilizing databases benchmarking market surveys and/or interviews to build analytical frameworks and conduct complex business analyses. Deliver results in project settings that require a grasp of cross-functional subject matter.
Required Education:
At least 5 years of management consulting experience in organizational design strategy development and/or other management consulting disciplines Solid understanding of organizational finance (specifically workforce costing annual budgeting and planning processes) is a plus. Strong project management skills including a proven track record of leading large complex projects using standard project management and consulting tools Apply critical thinking to a wide variety of situations