Enter a job title or keyword

Digital Marketer

Ashcorp Group

Job Location:

Lagos - Nigeria

Monthly Salary: Not provided by the employer

Experience Required: 4-5years

Posted: 1 October 2026 (22 hours ago)

Application Deadline: 29 December 2026

Vacancies: 1 Vacancy

Job Summary

Role Overview

As a Digital Marketer you will be responsible for developing and executing integrated digital marketing strategies that enhance the brands online presence deepen customer engagement and drive revenue growth. You will work closely with marketing e-commerce product and customer experience teams to deliver impactful campaigns across digital channels including email automation social media search and paid media ensuring all initiatives are data-driven customer-centric and aligned with business goals.

Key Responsibilities

1. Digital Marketing Strategy Development

Collaborate with the marketing sales and e-commerce teams to design and implement integrated digital marketing strategies aligned with the companys overall objectives.
Conduct ongoing market research competitor benchmarking and trend analysis to identify opportunities for growth customer engagement and innovation in the digital space.
Develop detailed campaign roadmaps including audience segmentation content calendars channel mix and performance metrics to ensure seamless execution.
Ensure all digital initiatives are customer-centric data-driven and reflective of the brands identity and tone.

2. Digital Advertising Promotion & Performance Marketing

Plan manage and optimize digital advertising campaigns across platforms including social media search engines (SEO/SEM) display networks and influencer/affiliate partnerships.
Strategically allocate and optimize advertising budgets to maximize ROI ensuring efficient cost-per-click (CPC) cost-per-lead (CPL) and conversion rates.
Lead A/B and multivariate testing across creatives messaging and audience targeting to improve campaign efficiency
Collaborate with design content and product teams to develop compelling creatives targeted messaging and optimized landing pages that drive engagement and sales.

3. Data Analysis Reporting & Optimization

Utilize advanced analytics tools (e.g. Google Analytics social media insights ESP analytics CRM dashboards) to monitor campaign performance and user behavior.
Generate regular reports on KPIs such as website traffic click-through rates conversion rates lead generation and return on ad spending.
Provide actionable insights and strategic recommendations to leadership highlighting successes gaps and opportunities for improvement.
Lead continuous testing and optimization (A/B testing audience targeting creative variations) to improve digital campaign effectiveness.

4. Digital Presence Collaboration & Innovation

Manage and strengthen the brands digital presence across owned earned and paid media channels.
Work closely with cross-functional teams product sales customer experience creative and e-commerce to align digital initiatives with business priorities.
Stay updated with emerging digital marketing CRM automation and trends proposing innovative ideas for competitive advantage.
Where necessary manage external agencies freelancers and vendors to ensure high-quality and cost-effective execution.

5. Data Analysis Reporting & Optimization

Use analytics tools (e.g. Google Analytics CRM dashboards ESP analytics and social insights) to track measure and report campaign performance.
Generate regular KPI reports covering website traffic email metrics conversion rates ROAS lead generation and customer engagement trends.
Provide actionable insights and recommendations to senior leadership for continuous improvement.
Lead ongoing testing and optimization across digital and CRM channels to improve efficiency personalization and campaign impact.

Requirements

Bachelors degree in marketing Communications Digital Media Business Administration or a related field.

Professional certifications and email/CRM platforms such as Google Ads Google Analytics Facebook Blueprint HubSpot or similar are an added advantage.

Strong knowledge of Google Analytics Meta Ads Google Ads and audience segmentation technique

Minimum of 35 years proven experience in digital marketing preferably within retail e-commerce or luxury fashion.

Demonstrated track record in planning and executing digital campaigns across multiple channels (social media email SEO SEM display and paid ads).

Strong analytical skills with the ability to interpret campaign performance metrics and generate actionable insights.

Benefits

Competitive compensation benefits and perks such as Health Insurance Leave Allowance 13th Month etc.
Opportunity to work closely with leadership in a growing fashion manufacturing and retail group.

Required Skills:

Bachelors degree in marketing Communications Digital Media Business Administration or a related field. Professional certifications and email/CRM platforms such as Google Ads Google Analytics Facebook Blueprint HubSpot or similar are an added advantage. Strong knowledge of Google Analytics Meta Ads Google Ads and audience segmentation technique Minimum of 35 years proven experience in digital marketing preferably within retail e-commerce or luxury fashion. Demonstrated track record in planning and executing digital campaigns across multiple channels (social media email SEO SEM display and paid ads). Strong analytical skills with the ability to interpret campaign performance metrics and generate actionable insights.

Apply Now