CRM & Email Marketing Specialist

About Scalein

Scalein is a sales talent and outsourcing company helping businesses build high-performing sales teams through recruitment training and outsourced sales solutions.

We partner with companies across industries to provide vetted sales professionals customer support talent and sales development solutions that help businesses grow faster.

As we continue expanding our presence in the US market we are looking for an Email Marketing Specialist who can help us engage prospects nurture leads and generate qualified sales opportunities through strategic email campaigns

Role Summary

The CRM & Email Marketing Specialist will be responsible for designing executing and optimizing email marketing campaigns targeting US-based businesses.

The ideal candidate understands B2B email marketing outbound prospecting sales cadences and marketing automation tools. They should be comfortable communicating with US customers and creating personalized email sequences that generate conversations and meetings.

This role will work closely with the Growth Marketing and Sales teams to build campaigns that drive awareness engagement and revenue opportunities.

Key Responsibilities

1. Email Marketing Strategy & Campaign Execution

• Develop and execute email campaigns aligned with Scaleins growth sales and recruitment objectives.
  
• Build nurture journeys outbound sequences and engagement campaigns for customers and talent.
  
• Segment audiences and manage campaign calendars to ensure consistent communication.
  

2. Email Sequences & Marketing Automation

• Create and optimize multi-touch email sequences for lead generation customer engagement and talent activation.
  
• Develop compelling email copy and continuously test messaging CTAs and personalization.
  
• Manage campaigns using tools such as HubSpot Instantly Apollo Lemlist or similar platforms.
  

3. CRM Management & Database Engagement

• Manage and maintain Scaleins customer and talent CRM databases.
  
• Ensure accurate tracking of customer interactions sales opportunities candidate profiles skills and engagement history.
  
• Develop strategies to keep customers prospects and talent communities active and engaged.
  

4. Customer & Talent Lifecycle Management

• Build campaigns to nurture retain and reactivate:
  
• Existing and previous customers
  
• Warm prospects
  
• Sales talent database
  
• Recruitment candidates
  
• Identify opportunities for customer growth referrals and talent placement.
  

5. US Market Communication

• Develop messaging that resonates with US-based business audiences.
  
• Create targeted communications for CEOs Sales Leaders HR Leaders Recruitment Managers and Operations teams.
  
• Maintain a professional customer-focused communication style.
  

6. Analytics & Optimization

• Monitor campaign performance including engagement rates replies conversions meetings booked and database growth.
  
• Provide insights and recommendations to improve campaign effectiveness.
  

7. Sales & Recruitment Collaboration

• Work closely with SDRs Account Executives and Recruitment teams to align campaigns with business goals.
  
• Support teams with customer insights talent engagement strategies and campaign learnings.
  

• 2 years experience in email marketing marketing automation or outbound campaigns.
  
• Experience running B2B email campaigns targeting US customers.
  
• Experience working with sales teams or revenue-focused marketing teams.
  
• Demonstrated experience creating email sequences/cadences.
  

Strong experience with: