Commercial Lead, Ashluxe

Job Description Commercial Lead Ashluxe

Reports to: Managing Director Ashluxe

Ashcorp is a global luxury group redefining how we experience the world through fashion innovation and impact. We inspire and empower generations to live intentionally curating a lifestyle beyond the ordinary.

Ashluxe our signature brand continues to push boundaries in streetwear and fashion. Ashluxury our luxury retail flagship offers over 100 international designer brands. From our Lagos offices Ashcorp connects fashion lovers in 23 countries and territories with the worlds best brands. Our impact goes beyond fashion. Through YAART Incubating Programme we are shaping the future driving creativity youth empowerment and innovation.

Mission (why this role exists)

The Commercial Lead exists to own and accelerate revenue growth across all of Ashluxes commercial channels e-commerce brick-and-mortar retail and wholesale. The role translates Ashluxes commercial strategy into channel-level execution with wholesale a key growth priority alongside a thriving direct-to-consumer retail and digital business.

Working closely with the Managing Director the Commercial Lead is the operator accountable for day-to-day commercial performance - revenue margin sell-through and customer growth - across e-commerce retail and wholesale.

The role combines hands-on commercial leadership and account management with channel planning and data-led decision-making ensuring profitable sustainable revenue growth while protecting Ashluxes brand positioning.

Positioning

• Is: A hands-on commercial leader accountable for revenue growth channel performance and sell-through across e-commerce retail and wholesale.
  
• Is NOT: A single-channel purely strategic or brand-marketing role; the Commercial Lead owns commercial performance across all channels and is measured on results not only on setting direction.
  

Key Responsibilities:

1. Multi-Channel Commercial Leadership
   

• Own and grow revenue across all of Ashluxes commercial channels e-commerce brick-and-mortar retail and wholesale.
  
• Set channel-level targets pricing and trading strategy and own commercial performance and the P&L across channels.
  
• Balance and optimise the channel mix to maximise profitable sustainable revenue growth.
  

1. Wholesale Growth
   

• Build own and grow the wholesale channel as a key engine of revenue growth.
  
• Identify pitch onboard and manage wholesale partners and multi-brand retailers across priority markets.
  
• Own wholesale sell-in and sell-through including range planning order books reorders and account performance.
  
• Negotiate trading terms margins and agreements that protect profitability and brand positioning.
  

1. Retail & E-Commerce
   

• Drive the performance and growth of brick-and-mortar retail operations and the e-commerce platform.
  
• Own key direct-to-consumer metrics including traffic conversion average order value and sell-through.
  
• Ensure a seamless premium omnichannel customer experience across stores and online.
  
• Partner on clienteling CRM and retention initiatives that grow customer lifetime value.
  

1. Commercial Strategy & Revenue Growth
   

• Translate the companys commercial growth strategy into channel-level plans and revenue targets.
  
• Own forecasting pricing architecture and markdown and discount discipline across channels.
  
• Identify new channels accounts and revenue streams that strengthen profitability.
  

1. Data & Performance
   

• Track and report on commercial KPIs by channel including revenue sell-through margin and conversion.
  
• Use sales and consumer data to inform assortment pricing and channel strategy.
  
• Partner with marketing on data-backed demand generation that supports all commercial channels.
  

1. Team & Cross-Functional Collaboration
   

• Lead and mentor the commercial team across wholesale retail and e-commerce.
  
• Work closely with the MD merchandising marketing and operations to align supply with demand.
  
• Provide commercial input into product pricing and go-to-market decisions.
  

Key Requirements & Skills

• Proven track record in commercial multi-channel or sales leadership across wholesale retail or e-commerce within fashion luxury lifestyle or consumer brands.
  
• Demonstrated success growing revenue across multiple channels including building or scaling wholesale and driving retail and e-commerce performance.
  
• Strong understanding of omnichannel retail and e-commerce including digital trading and customer experience.
  
• Strong negotiation account management and relationship-building skills.
  
• Commercially numerate with confidence owning forecasts margins sell-through conversion and order books.
  
• Data-literate able to turn sales and channel data into commercial decisions.
  
• Entrepreneurial hands-on and effective in a fast-paced high-growth environment.
  
• An existing network of wholesale and retail partners is a strong advantage.
  

Why Join Us

• Own Ashluxes full commercial engine across e-commerce retail and wholesale with direct impact on revenue and visible leadership exposure.
  
• Be part of a global passionate innovative and entrepreneurial team.
  
• Competitive compensation and benefits including opportunities for professional growth.