Brand & Content Manager (Real Estate)

Vacancy: Brand & Content Manager (Real Estate)

Location: Victoria Island Lagos

Job Type: Full-Time Permanent

Reports to: Managing Director works closely with Head of Sales

Location: Victoria Island Lagos on-site

About Our Client

Our client is a Lagos-based premium real estate development company with a

track record in residential delivery and a growing portfolio across Lagos. We are currently in active pre-construction on a premium residential development in Lagos and are looking for an exceptional Brand & Content Manager to join our team at a pivotal stage of execution.

The Role

The Brand & Content Manager owns two things simultaneously: how the organization is positioned in the market strategically and how that positioning shows up every single day across all public-facing channels.

This starts as one combined role requiring both strategic thinking and hands-on daily execution.

The Brand dimension means working within and evolving the organizationss established brand guidelines

protecting the standard proposing upgrades where relevant and ensuring nothing goes out that does not meet that standard. The Content dimension means you produce and post. You shoot or direct the shoot. You write the copy. You make it happen.

As the company and portfolio grow this role will evolve into a Brand Director position with a dedicated content team. The right candidate understands they are building both functions now and could lead one of them as the company scales.

Key Responsibilities

Brand Strategy & Identity

Work within the organizations established brand guidelines implementing consistently across all channels and proposing considered updates or upgrades where relevant

Own all public-facing communication every piece of content collateral and

correspondence must meet the organizations standard without exception

Brief and approve all external creative work photography commissions video

production graphic design and print collateral

Ensure complete brand consistency across all social media accounts the website printed sales materials and event materials

Advise the Managing Director on brand decisions partnership opportunities and public positioning

Content Creation & Social Media

Manage and grow the organizations social media accounts content strategy production posting cadence community management and performance tracking

Produce The organizations List a weekly editorial series profiling the finest designed spaces in Lagos establishing the organizations as the taste authority

Shoot and edit content in-house where possible external shoots commissioned directed and quality-controlled by you

Write all captions brand copy and editorial content in the organizations voice intelligent restrained and never generic

PR & Events

Lead and launch all organizational competitions and brand activations managing full logistics judging coordination press outreach and winner announcements

Produce and manage intimate private events for HNW prospects architects and press

Build and manage press relationships with Lagos lifestyle and property media

Identify and pitch all PR opportunities and feature stories proactively

Sales Collateral & Marketing Support

Produce all project sales collateral to the organizations visual standard brochures presentations floor plan documents and digital assets

Support the Head of Sales with campaign launches buyer events and buyer-facing communications

What We Are Looking For

Non-Negotiable

Has worked in a brand marketing or content role at a luxury premium real estate or high-end lifestyle brand in Nigeria

Can demonstrate measurable social media growth and content performance on a brand account they have managed we will ask to see it

Has personally produced content can shoot edit and post without depending on an external team for every asset

Has an instinctive eye for design and understands what premium looks and feels like demonstrable through a portfolio

Strong writer brand copy must be intelligent original and restrained. Submit examples with your application

Technical Skills

Proficiency in social media platforms content creation scheduling analytics and community management

Photography and video editing capability Adobe Lightroom Premiere Pro CapCut or equivalent

Working knowledge of graphic design tools Canva Adobe InDesign or equivalent

Ability to brief manage and quality-control external photographers videographers and designers