Manager, Audiences & Data Strategy

No Relocation Assistance Offered
Job Number#173970 - Hidalgo Mexico City Mexico

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Role Summary:
The Manager Audiences & Data Strategy serves as the strategic technical and analytical architect responsible for directing governing and measuring the data-driven audience ecosystem across Colgate Latin America brands. Sitting at the critical convergence of AdTech MarTech and paid media execution this role owns the complete First-Party Data (1PD) lifecycle. As the regional business owner for the central marketing stack (CDP DMP and Salesforce Marketing Cloud) this position drives full-funnel programmatic and paid social media strategy to transform data streams into automated actionable commercial insights. This is an exciting opportunity to scale regional media segmentation and shape the future of privacy-safe data collaboration within a leading global CPG environment.

Responsibilities:

• Drive regional media segmentation and audience strategy across digital channels while supervising external agency partners responsible for programmatic trading desks and social media platform implementation.
• Govern the regional First-Party Data (1PD) lifecycle by establishing data acquisition playbooks managing progressive profiling within Salesforce Marketing Cloud and advancing privacy-safe targeting parameters within Data Clean Rooms.
• Enforce standard campaign and placement taxonomy via central management tools (such as Claravine and MediaTools) to ensure 100% data integration compliance and eliminate manual data purification across local hubs.
• Optimize central database storage pipelines (including Datorama/Marketing Cloud Intelligence and Data Warehouses) to build automated reporting templates that shift agency focus toward strategic data analysis.
• Serve as the regional platform lead for enterprise Customer Data Platforms (CDP) and Data Management Platforms (DMP) to maximize profile-stitching audience match rates and syndication speed.
• Collaborate with cross-functional stakeholdersincluding the Retail Media Manager local brand teams and Global ITto align target media dimensions with core corporate business goals and audit regional AdTech health.

Required Qualifications:

• Bachelors degree in Marketing Business Analytics Data Science or a business-adjacent engineering field.
• 5 years of progressive experience managing data-driven media buying programmatic operations or technical CRM architectures
• Experience within a network media agency trading desk or multi-market regional strategies for a multinational environment.
• Demonstrated experience in project management.
• Profound technical understanding of digital marketing tools including Salesforce Marketing Cloud Facebook Ads and Demand-Side Platforms (DSPs).
• Advanced level of English

Preferred Qualifications:

• Technical proficiency in MySQL data querying and relational databases.
• Experience leading upskilling and managing cross-functional teams
• Strong data-driven and analytical mindset with the proven ability to translate complex insights into measurable business results.
• Excellent communication and presentation skills with the ability to effectively present complex data infrastructure information to diverse business stakeholders.

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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