Senior Specialist Channel Activation

Channel Strategy & Activation Planning

• Develop initiatives that strengthen customer and partner engagement across offline channels as per overall channel & brand strategy.
• Develop activation calendars based on channel specific objectives and support to track PE Comm budget spends by brand channel and segment for marketing function.
• Roll-out new retail initiatives in the partner stores.

Channel activation & promotional execution

• Plan develop & execute seasonal and tactical promotions to boost sales engagement and brand visibility.
• Align promotional calendars with sales and marketing team priorities ensuring consistency and impact.
• Develop manage & distribute channel-specific merchandise giveaways POSM & visibility initiatives.

Channel Insigts & Campaign performance management

• Establish campaign objectives track KPIs and perform evaluation methodologies to measure effectiveness.
• Use insights(participation rates sales uplift product mix & customer satisfaction)  to refine future engagement and promotional strategies.
• Develop channel activation performance dashboards for sales team use.

Sales Enablement & Cross functional Execution

• Prepare communication toolkits & communication materials ensuring consistency in brand & campaign execution. 
• Ensure timely communication of campaigns to channel partners & stakeholders.
• Ensure frontline staff are equipped to deliver and amplify promotional initiatives while working closely with sales & relevant support functions to ensure seamless end-to-end campaign execution

Qualifications :

Bachelors Degree in any relevant discipline preferably Business Marketing Engineering or related fields.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Ready to drive with Continental Take the first step and fill in the online application.

Remote Work :

No

Employment Type :

Full-time