Senior Executive Performance Marketing

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

Your Global Media Career Centred in Malaysia. Join WPP Medias Regional Operations Centre (ROC) in Kuala Lumpur our dynamic hub for delivering world-class media operations and strategy to global clients.

Here you will not just support but influence. Working on a portfolio of international accounts youll tackle the kind of complex multi-market campaigns that define a career. You will be part of a high-energy multicultural team collaborating with WPP experts across the region and gaining direct exposure to global best practices in media data and technology.

WPP Media is channelling significant investment into our people processes and AI capabilities right here in Malaysia. Joining the ROC at this foundational stage means you will be at the core of our regional growth. This is more than a job; its a launchpad for your global career.

The Senior Executive is the operational backbone of the performance pod accountable for end-to-end campaign delivery from brief interpretation through to campaign close.

This is not a pure oversight role: you are hands-on across platforms while also leading execution quality owning reporting integrity and directing optimisation decisions across assigned Maisons.

You translate the media plan into campaigns across platforms build and QA campaigns personally oversee activation drive optimisation and QC reports before it reaches the performance and client growth team.

Work closely with the executive as a team to deliver efficiently and troubleshoots operation hurdles and ensures every deliverable meets the standard.

• Internal briefs translating client requirements into implementation-ready direction.
• Understand Media planning across channels with audience budget and phasing logic if needed
• Hands on Campaign Execution across all platforms ( Meta Tiktok Pinterest Google) with tagging details done accurately.
• Campaign QA ensuring zero-error activation.
• Weekly pacing notes and campaign health updates.
• Weekly performance reports with insights optimisation recommendations and strategic commentary.
• A/B test summaries with documented learnings.
• Post-campaign reports (PCRs) with actionable insights.

• End-to-end campaign execution delivered on-time with zero critical errors.
• Reporting signed off with accurate data clear insights and actionable recommendations.
• Proactive identification and resolution of optimisation opportunities before they become escalations.
• Demonstrated upskilling impact on Executives within the pod.
• Strong client confidence at working level with trusted as the go-to for performance updates and operational questions.
• Evidence-based optimisation decisions that drive measurable improvements in campaign KPIs.

Skills and Experience

• 24 years of experience in digital media paid performance or media agency environment with demonstrated campaign lifecycle ownership.
• Hands-on proficiency across Meta Ads Manager Google Ads TikTok Ads and/or programmatic platforms (DV360 TTD).
• Strong analytical skills with the ability to translate data into performance narratives and strategic recommendations.
• Proven ability to manage multiple campaigns across clients and markets simultaneously with high accuracy.
• Well-developed media landscape knowledge; confidently able to articulate current audience insights and platform capabilities.
• Experience mentoring or guiding junior team members on execution quality and reporting standards.
• Proactive solutions-oriented communicator who leads with recommendations not just flags.
• Passion for the luxury and premium brand space is a plus.
• Empowered to bring your authentic self to work and contribute to great teamwork.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note that while our philosophy is the same across WPP benefits may vary by office/country.

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