Senior Executive, Non-Biddable
Kuala Lumpur - Malaysia
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
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- Serve as key point of contact on brief delivery responses and work with Agency Planner in developing tactical strategies/responses
- Compile all necessary media recommendations (i.e. media schedules) from respective WPP Media Buying teams
- Oversee end-to-end project management of campaign brief and delivery
- Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
- Support the Director of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside with all WPP Media Agencies and WPP Media Buying teams
- Share regular updates with Agencies on campaign performance such as in-flight optimizations and necessary schedule adjustments
- Assist WPP Media agencies on consolidating data for ad hoc based reports (e.g. CSI/Savings Report/Cost Avoidance)
- Deliver holistic cross channel campaign analysis (i.e. mid and post campaign reports) working with respective buying teams to provide actionable insights and optimisation recommendations
- Identify new product opportunities that will enhance clients digital front
- Roll out test and learn initiatives to drive continuous improvements in campaign performance
- Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level
- Any other project or tasks as assigned from time to time
- Knowledge and passion for digital marketing: digital display digital branding digital direct response SEM video & mobile
- Able to harvest vast amounts of information news data and research and distill the most important/relevant information for your accounts and their clients
- Ability to influence without authority
- Leadership skills demonstrated by self-confidence good judgement sound decision-making empathic listening flexibility self-motivation and ability to challenge the status quo.
- Team player demonstrated by the ability to receive and provide feedback professionally thrive and collaborate in a cross-functional environment
- Strive for excellence demonstrated by setting high standards for yourself and others committed to continuous improvement and deliver results despite constraints
- Relationship skills and aware and respectful of diversities
Minimum qualifications:
- Bachelors degree or equivalent diploma in disciplines as STEM Digital Advertisement/Media Mass Communication or relevant experience
- 1 year minimum hands-on experience in at least one of the non- biddable channels
- At least 1 year within internal/external engagement capacity
- Strong experience in end to end project/campaign management
- Solid understanding of digital media ecosystem and technology
- Project management and ability to handle multiple stakeholder levels
- Able to effectively develop and motivate people to achieve joint goals
- Meticulous attention to detail and effective communication skills
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
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Required Experience:
Senior Exec
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.