(Senior) Communications Strategy Consultant (APAC 8 markets covered) (PR writing focused)
Kuala Lumpur - Malaysia
Job Summary
As a core member of the PR Newswire Communications Strategy Team this role will act as a professional strategic advisory for PR Newswires APAC clients driving the achievement of their international communication objectives. It focuses on high-quality strategic press release writing (in both English and Chinese) content strategy and paid and earned media solutions with solid knowledge/experiencein Public Relations.
We are seeking talented individuals with a proven background in PR from agency or corporate communications backgrounds or with solid experience in media or journalism.
What we offer
- Great exposure to regions across APAC (Singapore Hong Kong Taiwan Malaysia Korea Indonesia Vietnam Australia)
- Hybrid work mode
- Friendly MNC culture & Flexible working environment
- Comprehensive Medical Insurance alongside full Statutory Contributions (EPF SOCSO EIS)
- Coverage for all Public Holidays plus additional Company Holidays
- Office location in Malaysia Mid Valley City Lingkaran Syed Putra Kuala Lumpur
Primary Duties & Responsibilities
- Serve as the primary strategic counsel for key accounts translating client business goals into measurable communications outcomes.
- Develop and implement comprehensive multi-channel communication strategies for clients with a strong focus on high-quality press release writing content strategy and paid and earned solutions.
- Conduct advanced media landscape and competitive analysis to draft detailed advisory plans providing proactive data-backed recommendations for campaign optimization and course-correction.
- Identify and drive upselling opportunities for P R Newswires content and strategy services within new and existing client portfolios demonstrating a clear ROI for integrated communication plans.
- Actively deepen client relationships and participate in client content planning meetings and client visits to improve customer experience and engagement. Confidently present and explain content strategies and integrated communication plans to key stakeholders and support in selling P R Newswires services.
- Expertly integrate P R Newswires proprietary channel and MultiVu solutions into press release strategies ensuring a cohesive and maximised impact across broader digital marketing and media solutions.
- Stay abreast of international communication trends especially in APAC the U.S. and Europe and provide regular market insights and content recommendations to clients.
- Contribute to sales enablement and the development of team best practices and strategic frameworks.
Desired Skills and Experience
- 2 to 7 years of relevant working experience in a PR agency corporate communications department or the media industry with knowledge of the media landscape.
- High fluency in written and spokenEnglish and Chinese Mandarin with proven expertise in strategic writing editing and crafting compelling narratives for global audience
- Demonstrated ability to use data analytics and media monitoring tools to measure campaign performance and derive strategic insights.
- Customer-focused independent detailed-oriented and collaborative to work with cross-functional teams across all APAC markets
Required Experience:
Senior IC